The Consulting Blog on Accelerating your Business and Success

The Consulting Blog on Accelerating your Business and Success.

Don’t Focus on Leads For Your Consulting Business (Until You’ve Done This)

Any consultant whose gone independent understands an important truth: You’re not just in the business of consulting. You’re in the business of marketing. Without marketing — generating conversations with buyers (leads) — you cannot generate revenue. And without revenue, you don’t have a business. But marketing is much deeper than generating conversations with buyers. Generating …

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Marketing for Consultants Study (2019)

How do you get new consulting clients? Do you have a system in place for winning consulting projects? Do you have a marketing strategy — or do you rely on hope to get more clients? If you’re a consultant, you’re in the business of marketing. To get consulting clients, you need to generate conversations with …

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Consultant’s Guide to Productization: How To Productize Consulting Services

Productization is a hot topic today. What could be better than packaging your consulting services into products? No proposals. Minimal negotiations. A streamlined, predictable process. Sounds good, right? Yes — but that’s not the complete story. Productizing your consulting services can be an incredibly profitable move. It can help you scale your consulting business. It …

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Michael Zipursky on Drive for Success

Michael was recently featured on On The Schmooze Podcast. You can listen to it here: Michael Zipursky on On The Schmooze What makes an effective leader? No matter what field you’re in, if you’re known as a leader, you’ll command respect. People will line up to work with you and do things for you. It’s great …

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Michael Zipursky on Sales For Nerds

Michael was recently featured on Sales For Nerds. You can listen to it here: Michael Zipursky on Sales For Nerds “Marketing” and “sales” are dirty words to many consultants. If you’re like most consultants, you think of yourself as a technician. You win new business by providing an excellent service. Not by “marketing” and “selling.” After …

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