It’s time for another Q&A session folks. This time we got a question from Warren T from New Zealand.
Warren sent in several questions but we’ll answer the first one here.
Warren says: “I’m in the stages of setting up my offline consulting business, and (one) main issue have I need help on is (deciding on which) main services I should provide first?”
This is an interesting question. At first it seems obvious…but as I read it over and thought about it I realized it’s a great question.
Potentially you’ll have several consulting services you can offer new clients. Which one do you choose to focus on?
Let me give you a few guidelines:
1. Stand out
Promote a service that helps you stand out in the marketplace. If everyone says they are a ‘management consultant‘ and that they “help companies be more efficient” you don’t want to say the same thing. It can be the same service worded in a different way that is clearer and easier to understand the true benefit of it. Ideally you’d find a service to offer that others aren’t.
2. Your skills
What are you skills. If you’re starting with a new client you want to make sure that you’re confident that you can provide results. This is especially important early on so that the client will be more likely to have you continue working with them.
3. Every situation is different
Maybe you have 3 main skills and services you can offer. Choosing which one to promote and suggest to a client depends on their needs. That’s why you should always learn as much about your prospective customer beforehand and at your first meeting. Figure out where there needs are and then offer up a solution to those needs that you can provide.
Thanks for the question Warren. If you have other suggestions for how to select which consulting service to offer first, please share in the comments below.
Send us your consulting question and we’ll do our best to answer it for you on the blog.