Aiming Too Broadly to Hit Consistently

Greg Provance is the owner of GP Hospitality Partners, a restaurant consulting firm that helps early-stage restaurant owners become more profitable and create more free time for themselves. Like many consultants, in the early days of his business, Greg understood his target market but only very broadly. He knew he wanted to help restaurant owners, but he couldn’t hone in on a more specific target that would be easier to hit with highly personalized messaging.

And since he had a broad target, he also had trouble crafting truly compelling messaging. He had deep expertise in some specific areas of restaurant consulting, chiefly in operations, but he wasn’t sure how to communicate his expertise to the right people in a powerful way. As a result, he was getting only fair results that were relegated to whatever referrals he could pick up or the lucky few clients who just happened to come across his business.

As Greg explained, “I didn’t have any marketing system in place, so it was pretty much, ‘If you find me, I’ll talk to you.’” Clearly, that’s no way to grow a consulting business.

Being Laser Focused and Getting More Value

Fortunately, Greg had begun listening to the Consulting Success podcast regularly, and the value he’d received from those episodes had already helped him quite a bit in his business.

As he said, “I credit that podcast for the little bit of success that I had up to that point. It helped me form what few processes I did have at the time and gave me the confidence to keep going.”

Finally, after many frustrating months, Greg realized he couldn’t grow his business on his own. He had hit a wall, and he knew he needed help.

Thinking of the podcast and all the value he had already received, he picked up the phone and contacted Consulting Success.

It didn’t take long to realize he’d made the right decision. As Greg put it, “My coach, Patrick at Consulting Success, was phenomenal and laser-focused on the things I needed to do, but what really impressed me was the level of support I received from the entire coaching community here.”

Through the coaching community at Consulting Success, Greg was able to get feedback, a variety of opinions, and new ways of thinking, which he greatly appreciated.

The Best and Smartest Investment

In the end, Greg was able to craft a marketing system, identify his ideal client, create his magnetic message, and put together well-aimed and compelling marketing materials, including a revamped website with a clear call to action.

With all of this in place, he set a bold goal for himself.

“I decided I wanted to double my revenue by the end of the year,” he said. And he’s already well on his way to meeting that goal—and possibly surpassing it.

“If you’re on the fence about partnering with Consulting Success,” he said, “you really shouldn’t wait any longer! I wish I had done it sooner. The value I’ve gotten from the investment was definitely well worth it. The people at Consulting Success walk the walk. There’s no hidden agenda. They only want to help you grow your practice. It’s happening for me, and they can do the same for you.”