The Challenge of a Start-Up

Hannfried von Hindenburg had a distinguished career in journalism and as a PR executive with the International Finance Corporation (World Bank) and Elsevier, the world’s largest academic publisher and information analytics company, where he led global communications at the management level. As his next professional challenge, Hannfried set up his own independent PR firm focused on sustainability communications, brand-building, and crisis communications in the infrastructure sector (www.VillageCastle.net).

In doing so, he looked for professional support. “I wanted a hands-on consultant who could support me in the process of setting up a business, position myself, create impactful marketing, and go through the sales process.” A simple Google search for consultants who met his criteria brought him to Consulting Success and our coaching and training programs.

Hannfried has been laying a strong foundation for the future by creating a consultancy that attracts high-value clients.

The Structure and Discipline of a Strong Business

Hannfried benefited in particular from advice around the sales process. “I’m not a salesperson by background. They introduced me to the concept of value-based selling that puts an emphasis on the real monetary advantages consultants provide to their clients.”

On the back of this, Hannfried constructed a multi-tiered offering that resonates with his clients, including a clear customer journey and pricing. Consulting Success helped to provide the foundation to create a strong business. “The program gave me the confidence to offer my services in the market place in a professional manner.”

Investing in a Successful Launch

Hannfried has been particularly impressed with the people he’s worked with at Consulting Success. “Michael is fantastic…at every training session of his, I find myself taking notes and paying attention to what he has to say. There are always new insights.” Regarding the program’s coaches, he said, “Most of them are very knowledgeable, and you can find a coach whose personality works for you.” He points out that participants can also get “substantial answers very quickly” through the online forum.

To any consulting business owners who are considering joining one of our coaching programs, Hannfried says, “It’s worth the investment. If you need hands-on advice on how to build and grow your consulting business, I can’t think of a better place to go than Consulting Success…They’ve assisted me in making the transition from planning my business to creating it. Consulting Success has helped me build a growing consulting business.”