Starting with Nothing

Through his company, TIG Brands, Elliot Begoun helps emerging natural product brands in food, beverage, personal care, and supplements by providing them with the support, education, access, and community they need to succeed. As Elliot explains, “We’ve built a one-to-many program to help entrepreneurs build nimble, capital-efficient, and resilient businesses.”

However, when he first came to Consulting Success, Elliot didn’t yet have a consulting business—just an idea. He wanted to work with entrepreneurs and share what he’d learned in his corporate career, but he had no idea how to turn that idea into a framework he could build a business out of.

Learning All of the Essentials for Growth

He found out about Consulting Success through our podcast, and he soon contacted the team. When he first got involved with Consulting Success, he’d already spent more than twenty years in the corporate world, where he felt supremely confident, but embarking on a consulting career stripped away that confidence.

As he put it, “I felt like I was out to sea without a rudder.” Fortunately, he found coaches and a community of fellow consultants to help him think through and talk through his new venture.

By working with the team at Consulting Success, he learned how to develop a unique selling proposition and how to construct a marketing funnel to feed it.

However, according to Elliot, “The most important lesson I learned was understanding how to productize what I have to offer, how to evolve my business so I wasn’t just selling time for money. Instead, I was creating a valuable product that could be marketed and sold.”

Waking Up to Great Business Every Day

As a direct result of all that he’s learned from the coaches and community at Consulting Success, TIG Brands has grown into a thriving seven-figure business. As Elliot says, “I now have this great gig where I wake up every day and get to empower, equip, and inspire hundreds of entrepreneurs. At my age, that’s a really cool thing to be doing.”

Elliot has been involved with Consulting Success for several years now, and he has joined many of our Mastermind events all over the world, meeting with successful consultants in the Clarity community in places like Lisbon, Toronto, Vancouver, and Mexico City. As he puts it, “Consulting Success is still a place I go to for grounding. It has stayed an important part of my business.”

For anyone considering getting involved with Consulting Success, Elliot’s advice is this: “If you’re really serious about this being your career, then I don’t know of a better investment you can make than Consulting Success.”

A Few Words from Elliot