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Case Study

How This Agri-Food Systems Consultant Grew Revenue 67% — In 1 Year

Thanks to the Clarity Coaching Program, Sebastien Moineau grew his consulting company’s revenue by 67% in one year while achieving a 90% proposal win rate with ideal clients.

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“Swimming between islands” or The Feast-Or-Famine Cycle

Sebastien Moineau’s company Asper Consulting Ltd. helps management consulting, government agencies & NGOs create inclusive, resilient, and competitive agri-food systems. His firm specializes in analyzing agricultural systems, designing and implementing interventions that create lasting change. But like many consulting business owners, he struggled with inconsistent revenue and client acquisition before finding the right support.

"The first challenge really was what I call swimming between islands," Sebastien recalls. "Because of the currents and the swell and the surf, you never know when you're going to reach the next island." This metaphor perfectly captured his consulting business's feast-or-famine cycle — never knowing when the next client would come along.

While working with a life coach, Sebastien realized he needed more focused support for his consulting business. After discovering Consulting Success, he started with the Momentum program. The results were immediate: a single pricing technique he learned helped him increase an offer by $3,000 the very same day.

Despite this early win, Sebastien knew he needed more comprehensive support to truly transform his business. However, he hesitated to join the Clarity Coaching program. "I felt I was not ready," he admits. "I was not really sure what was on the other side of the fence."

Building A System For Consistent Revenue Growth

Once he joined Clarity, Sebastien approached the program with remarkable dedication. "I went through each module one by one, and I did every single thing I could implement," he says. "The people who have done everything can be counted on the fingers of one hand — and you’re one of them," Sebastien’s coach told him.

The program's training framework proved transformative, particularly in areas like messaging and client acquisition. Sebastien systematically implemented each module, focusing especially on the first six fundamental units. This methodical approach helped him develop a clearer message and more effective marketing strategies.

Perhaps most importantly, the program helped Sebastien shift away from relying on RFPs (Request for Proposals) to generating direct sales through powerful questioning techniques. "When you have a prospect and you ask powerful questions," he explains, "they think 'if he's asking such questions during a discovery call, what sort of questions is he going to ask during the assignment that's going to be transformational for the project?'"

Winning 90% Of Client Proposals & Growing The Firm

The impact of the Clarity Coaching Program on Sebastien's business has been remarkable. His firm grew revenue by 67% in just one financial year. And his proposal acceptance rate reached nearly 100%.

"Consulting Success has been transformational. It's changed my life," Sebastien reflects. The program helped him move from reactive proposal responses to proactive client acquisition, resulting in more consistent revenue and higher-quality projects.

For consultants considering the program, Sebastien offers direct advice: "I would definitely recommend them to join because the Clarity Coaching Program essentially helps you become unique and sets you apart from the rest of the pack." And he emphasizes that success requires action: "The stuff that is in Consulting Success is the real stuff. It works, but if you don't do it, then it's not going to work. You're going to remain where you are."

Key Takeaways

  • Shift from RFPs to direct sales: Move beyond responding to requests for proposals by developing strong questioning techniques that demonstrate your expertise during discovery calls. This positions you as a strategic advisor rather than just another vendor.
  • Implement systematically: Rather than trying to change everything at once, focus on implementing one module or strategy at a time completely. Full implementation of even a single technique, like Sebastien's pricing adjustment, can lead to immediate revenue gains.
  • Clarify your message: A clear, concise description of your services helps prospects immediately understand your value. When prospects easily grasp what you do and how you help, your marketing and sales becomes much easier.
  • Take consistent, imperfect action: Success in consulting comes from actually implementing proven strategies, not just learning about them. Choose one area to improve and then take imperfect action to improve it.

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