The following is from our library of client successes — why not learn how we can help you grow your consulting business?

“I Didn’t Know What To Do Next.”

Adam Cooper, founder of a consultancy specializing in the construction industry, found himself at a crossroads early in his consulting journey. His company, Ascent Consulting, focused on improving project management and operational excellence for construction firms, had grown steadily. “I got the business to about $125,000 or $150,000,” Adam recalls. “But I didn’t know what to do next.” While he had achieved initial success by following advice from books and online resources, he was stuck in a plateau, unsure how to grow further.

The challenges were clear: although Adam had expertise in his field, he lacked the knowledge to scale his consulting business effectively. His marketing efforts were pretty basic, relying on a website built by a friend and sporadic content. He sought guidance on how to turn his small campfire of a business into a wildfire. “I had a little tiny campfire, but I wanted to create a wildfire,” Adam explained. It was then that he turned to us for help.

Building The Marketing Engine

Adam’s journey with Consulting Success began when he discovered the Clarity Coaching Program through a webinar hosted by Michael Zipursky. “I joined the program because I needed the fuel to really get the fire roaring,” Adam says. Although the investment required initially gave him pause, he saw it as necessary to get where he wanted to be. “It was a big number for me, but we worked out a plan, and I jumped in.”

From the start, Adam saw major shifts in how he approached his business. One of the first breakthroughs came when he revamped his website’s messaging. “The homepage used to talk about my credentials, but Clarity helped me shift the focus to the client’s problems and the benefits we could offer,” he explains. This change transformed his site into a powerful marketing magnet that drew in prospective clients by speaking directly to their needs.

In addition to reworking his website, Adam learned valuable techniques for engaging prospects. “They taught me how to ask better questions and frame conversations so I wasn’t just jumping into proposals that would get turned down,” Adam says. The program also guided him in building a more robust marketing engine, showing him where to publish content and how to attract leads. “It wasn’t just about being a consultant—it was about how to generate leads and sales, which was exactly what I needed,” he adds.

Building A Multi-7 Figure Consulting Firm

By the end of the eight-week program, Adam’s business looked entirely different. “At the end of the initial weeks, I jumped straight into the one-year program,” Adam recalls. The impact was undeniable. He had built better sales conversation frameworks, shifted his pricing model from retainers to high-value project-based fees, and developed stronger qualifications for leads. His entire mindset shifted from contractor to business owner.

Fast forward to today, Adam’s business is thriving. “Last year, we did $3 million in gross revenue, and we’re on track to do even more this year,” he proudly shares. His company has also earned a spot on the Inc. 5000 list of America’s fastest-growing companies. Adam now has a team of 20 people and no longer has to do any client work himself — allowing him to focus on scaling the business.

Reflecting on his journey, Adam emphasizes how the Clarity Coaching Program changed his approach to consulting. “It taught me how to think like a consulting business owner,” he says. “If you’re serious about growing your consulting business, this program will give you the tools, guidance, and clarity you need to make that happen.”

For consultants on the fence about joining, Adam offers this advice: “If you have aspirations for your company to grow from where it is today to some future state, Clarity Coaching will give you the tools and support to get there.”

Key Takeaways

• One of the most important changes Adam made when first joining Clarity was improving his magnetic messaging. By better understanding what his clients wanted, he was able to “echo” that language back to them through his consulting website and other marketing collateral, drawing in more interest from his ideal clients.
• From asking better questions in sales conversations to strategically publishing content, Adam developed a system that fueled the growth of his consulting business. We call this your “Marketing Engine,” and it’s essential if you want to escape the “feast-or-famine” cycle so common in consulting.
• If you want to grow your consulting business, the irony is that you can’t just be a consultant. You must learn to think like a consulting business owner. Those are 2 radically different hats to wear. In our Clarity Coaching program, we teach you how to think AND act like an elite consulting business owner (like Adam).

Work With Us To Grow Your Consulting Business

In our Clarity Coaching program, our coaches have helped over 1000 consultants to build a more strategic, profitable, and scalable, consulting business. To discover how we can help grow your consulting business:

• Read our case studies, client success stories, and testimonials.
• Learn about us: our story, mission, values, and beliefs.
• Visit our Clarity Coaching landing page to learn about our program and community.
• Schedule your FREE growth session call with one of our experts.