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E-Business Consulting: Using Case Studies to Measure Success

By Consulting Success
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If you have an interest in online businesses, you may choose to specialize in the field of e-business consulting.

Performing many of the same tasks as other consultants, you’ll be responsible for ensuring the success of a business that operates solely – or primarily – on the Internet.

Responsibilities of an e-Consultant
As an e-business consultant, you will be responsible for helping online businesses succeed on a daily basis.

Alternatively, you may introduce a “regular” company to the Internet and assist them in developing their own effective online presence.

The possibilities are endless. You could find yourself working for the jewelery store next door, as the owner prepares to unleash its extensive inventory to the rest of the world, via the Internet. Or you may offer your skills as a copywriter to help online businesses increase their conversion and sales with better online sales copy.

Introducing the Case Study
To make your job a little bit easier, there are a few tricks of the trade that may prove to be helpful.

In addition to the usual interviews, number crunching, and observations, case studies are a valuable part of many consulting projects.

A case study typically focuses on a particular person, group, or company, and provides a great deal of information in an efficient and clear-cut manner.

This is important component of any project, since the details contained within the reports will give you a starting point for other companies.

eBusiness Case Study
This interesting case study was released by eBusiness Connection (eBC) that focused on Julia Pelish, a Vancouver-based photographer. Julia was attempting to find her online presence after relocating to Canada from the United States, enduring a series of online tutorials before ultimately designing her own website.

Julia later met with an eBC consultant, who suggested ways she could improve the site. The pair formed a working relationship and the facelift began. Based on what she has learned, Julia now encourages other small business owners to research their options, particularly when it comes to web design. She also maintains that learning from your mistakes is an important component of being successful.

Since welcoming the consulting firm into her project, Julia’s client base has expanded.
Potential clients can now visit her website to see samples of her work, obtain contact information, and perhaps even get a feel for who she is and what she’s about.

As noted by eBC, Julia had no choice but to find her niche on the Internet, with most of her competition establishing an online presence as well.

By the time the case study was issued, Julia was scheduled to photograph eight weddings, half of which took place as a result of her website. Julia further takes advantage of the Internet by tracking her site visitors and taking note of which pages on her website receive the most attention.

Making It Work For Your Business
This is the kind of change you are expected to bring to clients. Much like Julia, many clients will approach you to help them increase their business, whether it’s through a website, online advertising, or otherwise.

However, at the end of the day, you must find a way to measure the progress that is being made. After your suggested changes have been introduced, a case study is a great way to make a before-and-after comparison, allowing you to evaluate the effectiveness of your approach.

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