Marketing Mondays: Speaking Strategies for Consultants

Speaking as a consultant can double your current income. In fact, it can often replace your income completely.

Speakers get anywhere from $500-$25,000 per talk (some more).

As a marketing channel it’s a great way to expand awareness for your consulting services. Share with and help teach others. And make money.

To get started you have to have something to say.

You don’t need to be ‘the best’ in your industry. You just need to really know what you’re talking about.

Once you’ve got that confidence the next step is to decide what it is that you’ll talk about. Put a couple of different ideas for talks.

Next, start approaching different local organizations. Think Rotary clubs, business associations (realtors, doctors, architects, etc), boards of trade, non-profits, etc…and tell them that you’d like to offer a free talk.

Once you’ve done a couple free talks you’ll often be invited to do others that pay you. Even if you don’t get invited right away, you should continue approaching other organizations and offer to talk to their employees or members, this time demonstrating your experience as a speaker, and including your fee for the talk.

Speakers are in demand.

If you’ve got some experience under your belt and testimonials there are plenty of opportunities.

If you’re loving the speaking game and aren’t afraid to travel, the next logical step is to connect with a speakers bureau and have them represent you.

They’ll find you all the speaking gigs you need. They take a cut, but it’s well worth it as they’ll get you into places you never would have imagined exist – or that you would have had a lot of trouble getting into yourself.

Speaking is a great way to market your consulting products and services.

Just this once, don’t stop talking!