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Online Marketing Lessons

By Sam Zipursky

Last night I was doing a small round of web research, specifically looking for businesses or consultants that offer SEO services. I came across the website I thought this particular website had some valuable online marketing lessons that I could share with you.

As you read this post ask yourself if you’re doing any of these on your blog or website… and especially for client projects.

Using Video:
As soon as you land on the home page of Think Big Sites they have a video player in the middle that contains a few short videos introducing the company and also explaining the main services that they offer. The videos are concise, easy to navigate through, and give the end user a solid understanding of what offers its clients.

On top of this they also use video in all major sections of the website to introduce the main services which are SEO, Pay Per Click, and Web Design & Optimization.

Are you using video on your web projects? It’s definitely something you should consider as it’s a great way to increase the level of engagement, interest and interaction on your blog or website.

Simple Navigation:
It still amazes me how many websites out there do not have a simple and intuitive navigation system. does a good job of this. They have a clear horizontal menu in the middle of the site that covers the main services they offer in detail, information about the company, and an easy way to contact them.

There’s not much to say on this, but ask yourself, when users look at your website’s navigation can they find the following information easily:

* What services do you or your company offer?
* Who are you?
* How can they get in touch with you?

If your navigation answers the above questions then you’re on the right path.

Capture User Information:
Are you getting the email address and names of people that visit your website? You should be. No matter what kind of service or product you’re offering it almost always makes sense to try and get the name and email address of the people that are visiting your website. It’s the best way to follow up with them and start building a relationship with your potential customers.

The way this is usually done is by offering one valuable resource for FREE (eBook, White paper, Report, etc). Think Big Sites goes beyond the one size fits all mentality and they offer five different resources to their readers:

  1. SEO Analysis
  2. Free PPC Demo
  3. Website Ranking Check
  4. ThinkBIG Whitepaper
  5. Monthly Newsletter

I don’t often see websites offering so many different FREE resources but I like this approach. If a user is not interested in the monthly newsletter then maybe they’re interested in an SEO analysis or the white paper.

Do you see where I’m going here? They offer a bunch of FREE resources to increase the chance of users signing up.

Lessons Learned:

So there you have it folks, a quick review of a website that is applying some solid online marketing principles to make business work for them. Now take a minute to review this post and and ask yourself what areas of your website, blog or client projects can be improved?

22 thoughts on “Online Marketing Lessons

  1. Benjamin says:

    The review about the SEO services provided by the is elaborative and easily understandable. I also had a look at the site and agree that the site has many valuable online marketing lessons.

  2. Thanks for this information, Ive learned a lot from this review about SEO. I also visited the and it made me ponder:)

    I think I still have so much to learn, so much to do then and thanks to you. Good job!

  3. It’s good to see all of this information on SEO services! I signed up for a service last year. I paid a fortune and ended up getting very little. offers unique and comprehensive SEO services, not to mention they have a wonderful reputation with many happy customers!

    Just what I’m looking for…

  4. ThinkBigSites’ unique and comprehensive SEO services would be helpful for companies looking to increase profits. Their informative website is a great reference source.

  5. apolsp says:

    Wow it’s nice to hear that a lot of services being offered from this site!

  6. SEO services are truly important to boost a business’ presence on the web. I’ve just also browsed and I agree to every positive points that were tackled in the review.

  7. very clear explanation of SEO services here. im sure everybody will have an informed decision to get web traffic services.this site is a winner

  8. Very detailed information on SEO services and why it is important to your business and web presence.

  9. Thank you my friend, actually I am looking for
    the perfect way to promote my business and your blog has helped me a lot to find perfect SEO services. Really Think big sites doing great job by promoting every business and bringing them to next level.I am going to refer this website to all my friends

  10. SEO is the way to go to increase traffic on sites or blogs, business owners will greatly benefit from it. Looks like, which you have reviewed has promising SEO services and solutions.

  11. SEO services are something every business online should invest in. It will be worth every penny!

  12. SEO services are always the priority of merchants online, it’s their way to market their products. With this site’s intro using videos, it will allow non-techie people to fully understand each of the services comprehensively

  13. Every online business is looking for a great SEO services that will surely boost out its traffic and readership. This is definitely a great information and beneficial to them.

  14. I couldn’t agree more with the review provided about Think Big Sites. I’ve just browsed the site and I appreciate all the free resources posted. I learned so much about SEO services and all other related stuffs.

  15. I have always been hearing about this PPC thing but never got a chance to understand what it’s all about. Thank you for sharing Think Big Sites’ link, I’ve learned the basics and concept of PPC as well as other popular SEO services on the web from there. I can even now apply the techniques on my newly created website.

  16. I couldn’t agree more with the review provided about Think Big Sites. I’ve just browsed the site and I appreciate all the free resources posted. I learned so much about SEO services and all other related stuffs.

  17. I commend the Website Ranking Check feature of Think Big Sites. I was able to know my site’s ranking and I was also provided with other useful info. Makes me consider to try some more SEO services from this company.

  18. Finally,, I was able to find a very detailed and informative article about SEO services. I have been hearing about how important it is with businesses and online sites, truly it is!

  19. Thank you for sharing this valuable online marketing lessons and for citing the site of as a sample of a very effective site that applies all the positive points that you mentioned to have an effective website that can really attract customers. I checked out their site and I really learned a lot about SEO services which is one of the services they are offering. Indeed, ThinkBigSites knows how to make their website work for their business and attract customers.

  20. Mjohnson says:

    I appreciate everyone’s positive comments on Think Big sites.
    If you are an SEO consultant or internet marketing consultant you may find this useful.

    “The Secret To Internet Marketing That Actually Works”

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