The other day I was using my favourite email system, Gmail.com to send a PDF attachment to a consulting colleague of mine. Just as I hit the send button I realized I forgot to attach the PDF…it happens to all of us from time to time and yes, it does suck.
But this time it was different. This time I didn’t get embarrassed and have to re-send the email with the attachment. This time the good folks at Gmail confirmed to me once again that I use the right service for emailing.
So what happened? I hit the send button and a message popped up saying “you said “I’m attaching” but there is no attachment in your email” or something along those lines. Gmail then gave me the option to attach my file before I sent the email – WOW!
Well, I was more than impressed by this level of attention to detail in the Gmail service and I will definitely keep using Gmail and recommend it to anyone I speak to.
So as a business person, consultant, freelancer, or professional what can we learn from this? Well I think we can ask ourselves the question “What am I or we doing to give our customers and clients that WOW factor?”
A few possible ideas for adding the WOW factor to your consulting business:
- Setting up an easy to use web based project management system for you and your clients to use when working together on projects.
- Introducing your client to a new time saving software or technology that they can use in their business.
- Doing the little things that clients might not expect you to do when working with them.
- Sending hand written thank you cards or notes to clients.
The above are just a few examples of how you can add WOW to your business. Now it’s your turn let’s hear some of the tips or techniques you are using in your businesses to add WOW!