I received an email from a consultant the other day asking me what type of certification they should get to help them become a more successful consultant.
I replied, “you don’t need any certification to be successful in this business.”
Then just yesterday I spoke with another consultant in Australia that told me he was part of two different consulting associations. His business is struggling.
Let me first explain the value of a certification:
- Learn systems and processes to work with clients.
- Speak with other consultants just getting started.
- Gain confidence in doing consulting work if you weren’t confident already.
Here’s the problem with certifications, they don’t help you GROW your business.
I’ve said before, as consultants, we’re not in the consulting business. We’re in the marketing business.
It doesn’t matter how many certifications or letters you have after your name. And it doesn’t matter how good you are at the work you do. If you don’t have enough clients, you don’t have a business.
The consultant that emailed me and the other one from Australia both had spent great time and money on getting certifications believing that would allow them to be successful.
In both cases it didn’t. Continue Reading