Barb Langlois, a registered nurse by education, helps emerging leaders and mid-level leaders in healthcare organizations improve their communication and conflict skills. She also helps with team building so these leaders can engage with their teams better—and then their teams can produce positive results for patients and clients.
This was a real eye opener for Barb. She knew that she had to learn how to get clients, as it’s these clients that would help validate the real value of her services
Barb wasn’t seeing the results she wanted in her business; the big challenge for her was simply getting clients. She knew about content marketing, how to write an article, and how to hold a webinar, but what Barb didn’t know was how to turn all of those tactics into leads. As a result, Barb was giving out good content, but wasn’t getting any return back on the content for her business. The response and traction needed to attract clients was lacking—the number of new leads was stuck close to zero, and she needed a way to capitalize on the content she was providing to help grow her business.
Barb came across Michael Zipursky’s coaching program while at a conference that Michael was speaking at, and took up an offer for a free coaching call that Michael had offered attendees.
What was really revealing to Barb during the free coaching call was the way Michael was asking questions, including if Barb could live with the current state of her business—which she acknowledged that she didn’t want to any longer. She was ready to create change.
Barb had continued what she was doing for a number of years, which produced the same results and not getting enough clients. It was just the same clients doing the same things. What made things worse was that her existing clients had started to train their own people on the work that Barb was offering, meaning her services were slowly being phased out as they were no longer needed.
Barb gave herself an ultimatum: an “all in” year where she gave herself a year to get on track or close the business. Continue Reading