The big question with Social Media is “is this worth my time?”
It’s an important question to ask each and every time you weigh the options and decide where to invest your energy and resources. I will answer this question for you, but we need to address a few issues first…
When you think of Social Media as the ability to have conversations with far greater impact than ever before and in a way that allows you to create and foster a community more efficiently
Some people say “Social Media is a fad.”
The definition of a ‘fad’, according to Dictionary.com, is “an intense and widely shared enthusiasm for something…that is short-lived.”
Most fads come and go.
And if you’re looking to capitalize on them you need to catch them well before they hit their peak.
If you jump on board too late in the game you will still need to put in as much effort as the person who got involved months or years before you…and yet the return you can expect is often far less.
The Numbers May Not Add Up
When you take a look at the infographic below from Pagemodo, your first reaction about the ROI of Social Media may not be a positive one. Take for example, that only “20% say social marketing is producing a measurable ROI…”
And while this study showed that “64% of business owners investing in Social Media Marketing were confident it will deliver a return” on the same page it shows that only 25% of survey respondents can attribute an increase in sales to Social Media. Continue Reading