What’s The ROI of Social Media for Consultants

The big question with Social Media is “is this worth my time?” It’s an important question to ask each and every time you weigh the options and decide where to invest your energy and resources. I will answer this question for you, but we need to address a few issues first… When you think of […]

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An Introduction to Using LinkedIn Effectively

Having spent my late teens and early 20’s growing up within the immergence of social media, I thought I would share some of my experiences in terms of using LinkedIn as part of my process for searching out and seeking career opportunities. This will be just as relevant for people looking to promote their skills […]

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7 Ways Small Consulting Businesses Can Use Social Media Marketing

Social media sites like Facebook and Twitter now dominate the Internet landscape. Accordingly, the way businesses have approached marketing on the Internet is changing, too. It’s no longer all about having the right web ads on the right sites, or even having the largest email mailing list. While those strategies aren’t entirely worthless, many businesses […]

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How to market your business online using video

Marketing your business online is something that many business owners struggle with. It is easy to see why this is the case as the online world moves so fast that it is sometimes hard to keep up with current trends. Business owners are also constantly being bombarded with phone calls and emails that claim to […]

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Google+ for Consultants: The New Social Network on the Block

Social media.  It’s becoming a more powerful tool for businesses everyday.  But with countless social networks available, which ones will benefit your business and which will just be a waste of time?  While there are many answers to this question, there is one, relatively new social network that’s putting unprecedented tools in the hands of […]

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SEO vs. PPC: Where Should You Start Your Startup?

Just about everyone in American knows how to work Google; so much so that the term Google has been made into a verb. Yesterday you may have googled a good place to eat, tomorrow you might google directions to your friend’s house, and today you may have googled the difference between PPC and SEO when […]

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How to Hire a Social Media Consultant?

For many, the choice to outsource a service is made because a business doesn’t have expertise or resources in a particular field. For social media, consultants have become somewhat of a controversial topic. Proponents believe that social media consultants deliver superior value in their experience building communities and their contacts. However, opponents often criticize that […]

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3 Fast Ways for Consultants to Get More Twitter Followers

Are you a Twitter user desperate to learn how to get free Twitter followers? If this is you, then you’ve probably already seen all the software out there that makes big promises. It claims to teach you everything you need to know to learn how to get more Twitter followers. The Truth: The truth about […]

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Is Your Consulting Website This Hard to Use?

I was working on some research the other day online and somehow landed on a page that blew my mind. Mind you, not in a good way… This has got to be one of the best examples of information overload and confusing and conflicting messages I’ve come across on the web (or anywhere else for […]

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5 Reasons Consultants Should Blog

Most consultants know they should have a website. But I get asked all the time by those new to consulting whether or not they should have a blog. My answer is yes, but with a couple of caveats. If you’re going to start a blog make sure you have something to say. And be sure […]

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