Create Your Consulting Client Magnet

Client-Consulting-Magnet

The pool was cold today. At first that’s all I could think about.

Then I began to swim lap after lap and as always my mind began to go into deep focus.

Your marketing’s purpose isn’t only to attract your ideal clients. It’s also meant to repel clients that aren’t ideal.

By the time I finished my swim I decided to write this article for you. Yes YOU!

What I’m about to share with you is a story. A true story…

It’s one I’ve seen play out time and again.

It reminded me of how a magnet functions and it has everything to do with growing your business and attracting more clients.

Time to Dive In

Here we go…

The other day I received emails from readers of my consulting newsletter. Several of them wrote in with comments like “Michael, why do you send so many emails!” or “Too many emails!!”

That same day I got another bunch of emails with comments like “Thank you so much for these tips” and “I really found this helpful!”

What would you do in a situation like this?

I did what I’ve always done – continue doing what I always do.

You see, I appreciate YOU! My sincere hope is that you’ll find every article I write helpful, meaningful and valuable. That it will aid you in getting closer to your destination and reach greater success.

At the same time I realize that not EVERY person will find EVERY article to resonate.

I’m at peace with that.

Magnetic Marketing

Image Below: Source

MagnetYou know what happens with a magnet, right? It’s great at attracting metal objects. A magnet is even great at attracting another magnet when it’s North and South sides are drawn closer to each other.

But put the same side of those magnets close to each other and they’ll repel each other.

The same goes for marketing and attracting clients.

You can’t attract everyone.

Your marketing’s purpose isn’t only to attract your ideal clients. It’s also meant to repel clients that aren’t ideal.

“Are you serious, Michael?” you ask. I certainly am.

Would you rather have to pick up the phone 100 times and speak to 50 ideal clients and 50 non-qualified buyers? Or just the 50 ideal buyers?

The best marketing takes a stand. It’s not for everyone. And so it’s okay if some people don’t find it a ‘fit’. That’s totally cool my friend.

We can’t be all things to all people.

Take a Stance

Get clear on who your ideal clients are. Create your intellectual property for them. Don’t try to tip toe around. Take a clear stance.

You’ll always have people that aren’t your ideal clients ‘along for the ride.’ You don’t need to kick them out, but you definitely don’t have to cater to them.

Because the more that you focus on your ideal clients the more your message with resonate with them. And it’s okay if the others that see your message don’t ‘get it’.

You’ll always have people that aren’t your ideal clients ‘along for the ride.’ You don’t need to kick them out, but you definitely don’t have to cater to them. You cater to your ideal clients – because they are the ones that will ultimately engage you and become clients.

So if you find that you’re getting too many emails from me (or too FEW!) I welcome you to let me know. I do appreciate all the feedback and consider all of it.

It’s awesome to have you along for the ride and I hope you’re enjoying it and getting value from it.

What are your thoughts? How are you dealing with this in your business?

  • Dave Smith

    Hey Michael, I do appreciate your stories, your blogs and many of your emails. Though I don’t read all of them, what you do has tremendous value. Keep it up and thanks for providing specific clarity and insight into how to grow business the right way.

  • DrTekemia Dorsey

    Absolutely I agree….better to keep them informed than not at all…. Thanks for sharing 🙂

  • Hi Michael. I love the message in this blog. As they would say here in New Zealand. “It is gold”

  • Wayne Moloney

    Keep them coming Michael. Interestingly there was some research done by Ernst & Young last year that suggested it took longer to lose a sale than win one. Making sure you work with the right opportunities is a sute way to reduce this.