Is Your Consulting Website Mobile-Friendly Yet? Google Says It Should Be

mobile-friendly-consulting-website

Yes the Google Internet gods have spoken again. Starting on April 21st of this year Google will be penalizing websites that are not “mobile-friendly” or “responsive”.

Here are Google’s exact wordsStarting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Now I’ve been involved in internet marketing and SEO for many years now so this news doesn’t come as a surprise to me. All the websites that I’m involved in have been mobile friendly for a few years now, and you need to make sure your consulting website is as well.

The steps are actually pretty simple. You need to make sure that your current website or new website that you are having developed works on all devices.

I mean it makes perfect sense. For several years now people from all over the globe (especially in Asia and parts of Europe) have been increasingly using phones or tablets as one of the primary ways to access and use the internet.

GlobalWebIndex has found through research that “80% of internet users own a smartphone”.

As you can see from their infographic below not only smartphones are popular for using the internet but so are devices such as tablets, game consoles, smart TVs, and more.

5th-Jan-2015-80-of-internet-users-own-a-smartphone

(image credit: http://www.globalwebindex.net/blog/80-of-internet-users-own-a-smartphone)

So What Does This Mean for Me?

First of all don’t hit the panic button. Yes the new changes will go into effect in a couple of weeks but as long as you address this issue Google will start ranking your website along with other mobile-friendly sites.

The steps are actually pretty simple. You need to make sure that your current website or new website that you are having developed works on all devices.

This may mean having your current website re-designed or if you’re planning a new website it just means making sure that the website is “responsive”. *Responsive is the term web designer’s use for mobile-friendly websites.

The first thing to do is go to Google’s Mobile-Friendly Test and enter your website URL or domain name. Google will tell you if your website is ok or if it fails the mobile test.

If it does fail that means you need to look into getting a new website design as soon as possible to make sure that it ranks well in Google and other search engines going forward.

Let Us Design Your Mobile-Friendly Consulting Website

If you’re thinking of getting a new website or need your website re-designed with this new Google rule coming into effect we do offer professional website design specifically for consultants.

All our websites are custom made, mobile-friendly (of course!), and are specifically designed from a marketing and strategy standpoint with consultants like you in mind.

We currently have 2 open spots in our website program and if you’re interested in getting on a free call with me to see if working together on your new website would be a good fit please get in touch with me here.

Sam-Zipursky-Bio-PicThis article was written by Sam Zipursky who is the branding and design director of ConsultingSuccess.com. He heads up our Professional Websites for Consultants program and is an expert in design, internet business, and brand strategy.

  • Thanks to Sam I have a beautiful mobile friendly website for my consulting business and I am all set for the April 21st deadline set by google.

    • Nice one Dauwn, glad you’re happy! Yeah this is an interesting play by Google but it makes total sense actually.