Hey hey! It’s Monday! How you doing?
Today, I’d like to share with you 10 of my favorite marketing books. There are many other greats sitting behind me, but these are some of the best on marketing. Let me know what you think and what your favorite is?
The 22 Immutable Laws of Marketing – By Al Ries and Jack Trout. This is THE classic marketing book. A great primer on the core concepts of effective marketing.
The Science of Influence – By Kevin Hogan. A great book that teaches you how to be more persuasive and use it to your advantage in business.
Getting Everything You Can Out of All You’ve Got – By Jay Abraham. Jay is considered one of the top marketing minds in the world. Great lessons and examples of how to grow your business.
Ready Fire Aim – By Michael Masterson. Teaches you how to build a business the right way.
Positioning – By Al Ries and Jack Trout. One of the best books on the subject and will help you to develop and define your own USP.
Ultimate Guide to Google Adwords – By Perry Marshall. Perry is the leader in the Google Adwords field.
Tested Advertising Methods – By John Caples. This classic is the go to guide for writing effective advertising copy.
The Little Red Book of Selling – By Jefferey Gitomer – How to make sales now and into the future.
Kotler on Marketing – By Philip Kotler. A great book that covers the foundations of marketing from basic to advanced.
The Ultimate Sales Machine – By Chet Holmes. Learn how Chet built several businesses into the mult-million dollar range.
What are your favorites? Let the community know in the comments below…