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10 Great Marketing Books for Consultants – Marketing Mondays

By Michael Zipursky

Hey hey! It’s Monday! How you doing?

Today, I’d like to share with you 10 of my favorite marketing books. There are many other greats sitting behind me, but these are some of the best on marketing. Let me know what you think and what your favorite is?

The 22 Immutable Laws of Marketing – By Al Ries and Jack Trout. This is THE classic marketing book. A great primer on the core concepts of effective marketing.

The Science of Influence – By Kevin Hogan. A great book that teaches you how to be more persuasive and use it to your advantage in business.

Getting Everything You Can Out of All You’ve Got – By Jay Abraham. Jay is considered one of the top marketing minds in the world. Great lessons and examples of how to grow your business.

Ready Fire Aim – By Michael Masterson. Teaches you how to build a business the right way.

Positioning – By Al Ries and Jack Trout. One of the best books on the subject and will help you to develop and define your own USP.

Ultimate Guide to Google Adwords – By Perry Marshall. Perry is the leader in the Google Adwords field.

Tested Advertising Methods – By John Caples. This classic is the go to guide for writing effective advertising copy.

The Little Red Book of Selling – By Jefferey Gitomer – How to make sales now and into the future.

Kotler on Marketing – By Philip Kotler. A great book that covers the foundations of marketing from basic to advanced.

The Ultimate Sales Machine – By Chet Holmes. Learn how Chet built several businesses into the mult-million dollar range.

What are your favorites? Let the community know in the comments below…


12 thoughts on “10 Great Marketing Books for Consultants – Marketing Mondays

  1. Zig Ziglar’s Secrets of Closing the Sale. Sure, there’s a lot of talk about being in the living room with Mrs. Prospect and pulling out the dishes for a demonstration, but he really covers objections and how to handle them better than anyone else I’ve ever read.

  2. You missed maybe the finest book of all time: Monopolize Your Marketplace by Rich Harshaw. It makes some of these books sound like trite blather. I’ll admit that the Harshaw book may be a bit over the top in some ways, but the principles and tactics he teachers are sound and he has more proof of their success than almost all of these other authors combined. But, he’s also a very good writer so there’s never a dull moment.

    • Curtis – thanks for the comment. Love the passion! Haven’t read that one so will grab a copy and have a look. Cheers.

  3. Simon says:

    Ogilvy on Advertising is a great title.

  4. Undoubtedly some legendary books on this list. You missed one IMHO though: “Selling the Invisible” by Harry Beckwith, a consulting genius. Check it out. You’ll like it!

  5. Kevin Puls says:

    First off, R.I.P. Chet Holmes.

    Having worked with Perry Marshall’s Marketing Manager (promoting his own products), I know how awesome Perry is.

    And Michael Masterson (pen name, BTW) is an amazing writer. His styles flows well and he is easy to read. You can add “Automatic Wealth” that he also wrote to this list.

    That said, I’m kinda partial to a book that I am named & credited in (as an “Email Marketing Maven). You can see a quick eight second video about the book here – It’s called “The Pumpkin Plan”, and written by Mike Michalowicz who also wrote “The Toilet Paper Entrepreneur”.

    • Kevin – shortly after this article went up I saw the news that Chet had passed away. He’s created an amazing legacy and added so much to the world and people around him.

      I’ve heard of the Pumpkin Plan though haven’t had a chance to read it. Will add it to the list.

      Thanks for sharing that!

      • Kevin Puls says:

        Welcome & Enjoy!

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