A Skilled Technologist but Not a Marketer

Matt Domo is the Founder and CEO of FifthVantage, a consulting firm that helps B2B software companies transform the complexity they’re facing into clear technical strategy, architecture, and execution to create sustainable double-digit growth.

That means helping them rationalize their plan, redesign their software, and optimize their engineering organization with best practices, skills, and processes that help them align to the new digital world we live in.

However, as Matt explained, “I’m a technologist, but I’m still learning about sales and marketing.”

While he had plenty of expertise to share with his clients, he wasn’t an expert in creating impactful messaging, developing value-based pricing and proposals, or conducting effective sales calls.

Fortunately, he came across Michael’s book, Consulting Success: The Proven Guide to Start, Run and Grow a Successful Consulting Business, and after reading it, decided to join our Clarity coaching program.

Make the Message and Value Crystal Clear

Matt said, “The Consulting Success program helped me lock in on my ideal client, develop a magnetic message, and refine my pitch.”

He also learned which marketing approach worked best for his ideal client. Since he works mostly with executive-level decision-makers, mass mailers just get deleted.

Instead, he learned to create personalized messages that provided clear value. He also learned how to move away from hourly billing to value-based pricing and design clean, simple, easy-to-digest proposals.

As a result, he said, “I’ve doubled my revenue and grown my team.”

He has also built partnerships with other experts and firms, and he has developed a referral network that integrates all of those partners.

In 2021, as a direct result of things he learned at Consulting Success, Matt was recognized as one of the top nine entrepreneurs of 2021 by USA Today.

People Who Are Really Motivated to Help You Succeed

About his Consulting Success coach, he said, “My mentor, Brian, has been fantastic. We’ve become friends, and he’s been a confidant. The mentorship he has provided throughout this process has been excellent. He has no problem telling me when I’m off-target, and he provides good coaching to get back on target.”

Matt concluded by saying, “The people at Consulting Success are great people, down to earth, and really motivated to help you succeed.”