Author: Michael Zipursky

How To Sell Consulting Services With Craig Wortmann: Podcast #50

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we’re selling, it’s not about knowledge. It’s about skill and discipline, networking, and talking …

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Michael Zipursky on Peak Performers Podcast

Michael was recently featured on Peak Performers Podcast, which you can listen to here: How to Market Your Expertise with Michael Zipursky As a consultant, there’s a lot that you can bring to the table. You’ve worked on many different types of projects with many different types of clients. But this leads to one of the most common problems among early-stage consultants: Most consultants want to be all things to all people. But when you try …

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Promoting Yourself As A Consultant The Right Way: Podcast #49

Whether you’re an executive, a VP, a director, or whatever your level is within an organization, in most cases, it’s not about you. Everything that you do is about the company. Even though much of the success the company is seeing is directly connected to you, you somehow feel uncomfortable talking about your accomplishments and contribution. When you leave the corporate world and decide to become a consultant, if you carry the same mindset that …

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The Four Stages of Marketing Maturity For Consultants

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from …

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Start a Consulting Business: A Proven and Practical Guide

If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting your own consulting business. …

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From Engineer To Successful Ecommerce Consultant with Mike Gammarino: Podcast #48

A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations. That’s typically where …

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Michael Zipursky on The Daily Grind Podcast

Michael was recently featured on The Daily Grind Podcast, which you can listen to here: The Daily Grind with Michael Zipursky One of the biggest challenges early on in my career was working in Japan. I was in my early 20s, fresh out of college, wasn’t fluent in Japanese — yet I was working and living among this culture that was so different from my own. My goal? To work with the big companies. I wanted …

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Open Innovation Consulting Best Practices with Scott Wagers: Podcast #47

Anytime you’re solving a business problem or anytime you’re offering a service, one of the best ways to figure out what you should be offering is to find out what the market wants and figure out what problems the buyer is having and focusing on that. Open innovation catalyst Scott Wagers has been trying to address that question over the course of his career. Scott helps put together and deliver projects that are with multiple …

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