Author: Michael Zipursky

Don’t Focus on Leads For Your Consulting Business (Until You’ve Done This)

Any consultant whose gone independent understands an important truth: You’re not just in the business of consulting. You’re in the business of marketing. Without marketing — generating conversations with buyers (leads) — you cannot generate revenue. And without revenue, you don’t have a business. But marketing is much deeper than generating conversations with buyers. Generating …

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