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Author: Michael Zipursky

Consultant Vs Contractor: What’s the Difference?

What’s the difference between a consultant vs contractor? A consultant can function as a contractor which means they are brought in to do specific work for that client. But, in most cases, they are only working with one client at a time. However, a consultant can also be an entrepreneurial consultant. An entrepreneurial consultant doesn’t …

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How to Use Storytelling to Increase Your Consulting Sales with Mike Adams: Podcast #189

Genuine communication will always spell success for any consulting business. However, real connection with potential clients can only be achieved using the best storytelling tactics. Michael Zipursky sits down with The Story Leader Mike Adams to discuss his well-guarded secrets that fuel Anecdote, the world’s largest business storytelling company. He explains the right ingredients that make up a well-rounded story, …

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How to Charge What You’re Worth with Chris Mele: Podcast #187

Software Pricing Partners help you figure out how to price your intellectual property and your services. We have one such partner onboard today to help you figure out how to charge what you’re worth. Chris Mele is a software pricing strategist and a co-founder of CompanionCabinet Software. In this episode, Chris discusses with Michael Zipursky how getting yourself off of the cost basis for your …

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