Author: Michael Zipursky

Consultant’s Guide to Productization: How To Productize Consulting Services

Productization is a hot topic today. What could be better than packaging your consulting services into products? No proposals. Minimal negotiations. A streamlined, predictable process. Sounds good, right? Yes — but that’s not the complete story. Productizing your consulting services can be an incredibly profitable move. It can help you scale your consulting business. It can be your ticket to creating a consulting business you can sell. But productization doesn’t come without risk. Risk that …

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How to Find Purpose In Your Consulting Business: Podcast #66

It’s a known fact that consulting firms tend to be small businesses with a small number of employees. Oftentimes, because of this, when a simple knock is at the door, we tend to burst it open, ever-willing to accept all the opportunities. However, this leads to finding your business drowning with all of these things that you start losing your purpose. Giving his insights on this dilemma is Dov Baron who is named one of …

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Branding Tips For Your Consulting Business with Nick Westergaard: Podcast #65

Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the importance of content creation when it comes to the business of selling your mind. He shares his writing experiences with …

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Is Leadership Consulting Dead? with Lance Secretan: Podcast #64

So often people are spending a lot of time thinking about marketing and what they can do to get the next client. They don’t recognize that the next client is most often around them. Success comes from creating great value and results for those that you’re already serving. Corporate advisor Lance Secretan focuses on only three things to attract world class clients – doing the best possible work he can, writing books, and giving keynote …

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Michael Zipursky on Drive for Success

Michael was recently featured on On The Schmooze Podcast. You can listen to it here: Michael Zipursky on On The Schmooze What makes an effective leader? No matter what field you’re in, if you’re known as a leader, you’ll command respect. People will line up to work with you and do things for you. It’s great to be an expert in your field, but that’s not enough to be a true leader. Leadership starts with self-leadership …

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4 Steps To Qualify Consulting Clients with Michael Norton: Podcast #63

There are a lot of people who are working on building their consulting businesses. They may already have a process in place for their marketing or for their selling, yet they’re not getting the results that they want. Oftentimes, it’s because they’re not working the plan even though they have the plan in front of them. Michael Norton, executive vice-president of corporate training for Sandler, says usually what’s holding them back is their own head …

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Shopper Marketing Consultant Goes Global with Mike Anthony: Podcast #62

Building your business is about building a group of people around you. You need employees and you need clients. From there, you can expand and grow your business to reach various markets. Mike Anthony of Engage Marketing Consultants is all too familiar with that process. He was one of those that left the corporate world to start his own global consultancy business. He shares what you need to learn about starting your own business and …

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Michael Zipursky on Conscious Millionaire: How To Achieve Success As A Consultant

Michael was recently featured on Conscious Millionaire for the second time. You can listen to it here: Michael Zipursky on Conscious Millionaire: How To Achieve Success As A Consultant How do you achieve success in your consulting business? Do you focus on making as much money as you can — or creating as much value as you can? Money follows value. That’s why you need to focus on creating value first. Do that, and the money will …

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