Author: Michael Zipursky

Publishing Articles To Grow Your Consulting Business with Ryan Gottfredson: Podcast #92

Our mindsets are the foundation of our thinking, learning, and behavior. Awakening our mindsets will empower us to improve and enhance our success. Ryan Gottfredson, a Professor at CSU-Fullerton and Mindset Consultant, dives deep and gather his wisdom on how mindset works and applies to everything. Ryan shares how he categorizes the types of organizations …

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The Truth About Creating Leverage And Authority In Consulting with Tendayi Viki: Podcast #90

Consulting firms struggle in developing their personal brand, not knowing that it is the key ingredient in creating leverage and building authority in the consultancy field. As successful companies grow, they tend to forget this key ingredient which then leads to laxity. Tendayi Viki, Associate Partner at Strategyzer, holds a bird’s-eye view of this tight …

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Business Development Lessons From The Big Consulting Firms with Chris Spurvey: Podcast #87

One of the most prominent struggles consultants and independent entrepreneurs face is to sell themselves. Typically, the amount of experience is not enough if you don’t get the value of business development. Chris Spurvey possesses the perfect amount of knowledge and understanding from the big consulting firms, such as Plato and KPMG. Founder of Chris …

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Marketing for Consultants Study (2019)

How do you get new consulting clients? Do you have a system in place for winning consulting projects? Do you have a marketing strategy — or do you rely on hope to get more clients? If you’re a consultant, you’re in the business of marketing. To get consulting clients, you need to generate conversations with …

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How To Structure Consulting Offers To Win More Business with Jessica Lederer: Podcast #85

Office relocations can draw issues especially in the productivity and engagement of employees. When Jessica Lederer found the holes in the relocation process, she knew right then she can make a change by starting a workplace strategy firm and structuring consulting offers. Jessica is now the CEO of Ingage, Inc., a business focused on helping …

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