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Author: Michael Zipursky

How Consultants Can Create & Implement Winning Business Strategies With Christian Stadler: Podcast #214

The only way to prevail as a small consulting firm is to do something different. In this episode, Christian Stadler talks with host Michael Zipursky about the winning business strategies you can use to grow, adapt, and beat your competition. Christian is the Professor of Strategic Management at Warwick Business School. One exercise is the nightmare …

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Timeless Marketing Principles For Consultants (Get More Long-Term Clients) With Larry Robertson: Podcast #213

Everyone will benefit from having long-term clients who will always return to you and even refer others to work with you. But garnering such individuals is not so easy to accomplish. For Larry Robertson, getting ideal customers boils down to the value you are delivering, not just the profits you are earning. Joining Michael Zipursky, …

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How To Design A Consulting Business You And Your Clients Love With Jonathan Fields: Podcast #212

While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about. Best-selling author and founder of the Good Life Project Jonathan Fields sits down with host Michael Zipursky as they talk about the fundamental nature of work, transforming yourself, self-awareness, and …

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How To Build Marketing & Sales Skills As A Technical Consultant With Heather Couture: Podcast #211

If you are learning something beneficial for you, stick with it. If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell. Learn why and how she got into AI machine learning. …

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Relationship-Building Mastery For Consultants With Martin Stadelmeyer: Podcast #210

Relationship-building is a fundamental aspect of running a business. So how does one go about it? In this episode, joining Michael Zipursky is Martin Stadelmeyer of AMBE Engineering, LLC. Having previous experience with companies like Volkswagen and Mercedes-Benz, Martin has the experience and the connection most people in the industry aspire to have. Today, he shares how he …

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