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Good Consulting Quotes To Inspire, Motivate & Get You Thinking

By Michael Zipursky

I love consulting quotes. Do you?

Here are 33 great consulting quotes that every consultant may find to have meaning, motivation, and purpose.

Marketing For Consultants Quotes

“A finely tuned marketing and publicity system delivers a predictable number of quality sales leads to you every day, month in and month out, so your salespeople spend time only with people who already understand what you do and who have proactively asked you to help them solve their problem. Find their sore spot, and bang it with a hammer.”
Perry Marshall

“You have a customer, they have a clear and defined problem. Speak to that pain, tell them how you can solve that pain and conversions will increase. If your targeting on your advertising is correct, it will work.”
Shiv Narayanan

“As a consultant, your product is your expertise. Your content demonstrates your expertise. By creating and publishing content, you provide your potential clients with value and a “sample” of your expertise. If your content is helpful, then you’ll increase the chance they get to know you, like you and trust you.”
– Michael Zipursky, The Future Of Consulting

“In giving presentations, use the 10/20/30 rule….use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.”
Guy Kawasaki

“As a consultant, if you don’t specialize, then it’s hard to get great at one thing. It’s hard to attract your ideal customer because your message is as diffused as your offer. What I find is the path for new consultants, distill down then when you think you are done, distill down further and get down to your core offering.”
Rob Malec, Clarity Coaching Client

“Marketing requires continuous and consistent effort. It takes an average of seven “touches” to turn a lukewarm prospect into a customer.”
– Michael Zipursky, Consulting Success

Consulting Sales Quotes

“The average executive receives 120 emails a day. They’re busy and they are in the mode of skimming and ignoring or deleting anything that looks like selling or marketing and anything from people that they don’t know where there’s nothing in it for them to open the email. What we need to do is to get back on the phone and we need to have the right conversations.”
Tony Hughes

“Humans make all their decisions, every single one, by reference to our emotional memory, which is in the neocortex. Our decision by definition is a decision to feel comfortable on some timescale. It’s a feeling, “I will do that if I feel that I’ll be more comfortable in the near mid and long-term.” We predict how we’ll feel before we move or act. Stories are a wonderful mechanism because when we tell stories about other people who are in the process of acting, we can infer how that person feels and why they’re acting. We’re passing emotional reasoning as well as rational reasoning in a story, which is a crucial thing to understand about decision-making.”
Mike Adams

“I think that’s why I embrace being a salesperson and recognize that it is about helping people. It’s a gift to the other people to exchange energy and help someone get to where they’re going. My mentor says that sales isn’t something that you do to someone, sales is something that you do for someone.”
Chris Filipiak

“Consultants often deal with questions about their authority. If a prospective client doesn’t have full trust in you, they will find it very difficult to engage you. In fact, this is one of the key reasons sales cycles can take so long. If the client is not convinced that you’re clearly the best option, they will put off making a purchase. In this situation, you need to do all you can to educate and provide value to your prospective client to prove to them that you are an authority, that you get results, and that they can trust you”
– Michael Zipursky, Consulting Success

“Most consultants are not getting thousands of sales leads. They don’t have 1,000 people a month filling out a box on their website saying, “Give me your eBook.” They might, but usually, consultants are dealing with a universe of dozens or at most, hundreds of people and probably 3 or 5, or 10 or 20 existing or past clients. The espresso machine is about making 50% more two times, maybe even three times more money from an existing client list. If you do any paid advertising or marketing, it gives you more ability to go get more customers as well. This is true. It’s almost like a lot of physics. It’s true at Starbucks. It’s true at a grocery store. It’s true in a consulting business.”
Perry Marshall

Consulting Fees Quotes

“When you first consider pricing based on value creation you naively think it is simply a way to charge more, but the deeper truth is it forces you to structure your engagements to create value rather than deliver services. When done properly, everybody wins, and increased fees are simply a delightful consequence of putting your focus on the client and the question of how can you help create more value.”
Blair Enns

“The number one thing is to avoid trading time for money. Focus on value and tie it to the desired outcome. You never want to be considered a cost, but rather should be viewed as an investment. I’ve found that taking a stakeholder role is also rewarding and exciting.”
Elliot Begoun, Clarity Coaching Client

“Clients don’t take you seriously–and thus they don’t listen to you–unless you charge enough for them to notice. And when you set the price, it needs to be high enough to make you nervous that you won’t get it. Keep raising it until you’re nervous, and use round numbers, too ($20,000 and not $19,840).”
David C. Baker

“When you settle for “vanilla” objectives such as “increased clarity,” or “more confidence,” or “higher commitment” (which I call “human resources objectives” because they are so weak and nonmeasurable), you deny yourself the opportunity to create dynamic ROI, where the client receives huge benefit and your equitable compensation is quite reasonable in light of that improvement.”
– Alan Weiss

“In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.”
– Harold Geneen

Consulting Business Systems & Strategy Quotes

“The essence of strategy is choosing what not to do.”
– Michael Porter

“Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.”
– Richard Rumelt

“Consultants start with the hourly rate, but at some point, you’re going to do a breadth of projects enough where you’re going to extract some method to the madness. It’s that method that I think most consultancies stop. They never codify the methodology. They never codify it in a way that can be bought differently. Until you make that transition from hours to that process or structured work products, which is hard, you’re never going to get paid fairly for that. When you make the transition to the work product, it implies that you’ve seen enough engagements that work product will be applicable across those engagements.”
Chris Mele

“If you can’t describe your strategy in twenty minutes, simply and in plain language, you haven’t got a plan. ‘But,’ people may say, ‘I’ve got a complex strategy. It can’t be reduced to a page.’ That’s nonsense. That’s not a complex strategy. It’s a complex thought about the strategy.”
– Lawrence Bassidy

“If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected .”
– Sun Tzu

Relationships Quotes

“Make a careful list of all things done to you that you abhorred. Don’t do them to others, ever. Make another list of things done for you that you loved. Do them for others, always.”
– Tom Peters

“Good follow-up alone elevates you above 95 percent of your peers. The follow-up is the hammer and nails of your networking tool kit. In fact, FOLLOW-UP IS THE KEY TO SUCCESS IN ANY FIELD.”
– Keith Ferrazzi

“The fact is great relationships are based on great conversations, not one person showing the other how smart they are. I like to say experts tell advisors to ask great questions and listen. Experts sell — advisors create a buyer who’s enthusiastic about what you have to offer. Experts build professional credibility, not bad. Advisors build deep personal trust.”
– Andrew Soebel

“The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” gets the credit. This is what creates trust, what enables you to get the task done.”
– Peter Drucker

“Expect client issues, and don’t get down on yourself. They might feel like a punch in the stomach, and you might find yourself wondering if you’re in the right business. Consulting can feel like riding a roller coaster sometimes, with many ups and down. So, what helps? Always be honest with yourself and your clients. Understand that when these challenges arise, it’s better to deal with them right away rather than hiding and hoping they’ll go away on their own.”
– Michael Zipursky, Consulting Success

Consulting Mindset Quotes

“To get Game-Changing results, start focusing on Game-Changing thoughts.”
Robin Sharma

“The price of anything is the amount of life you exchange for it.”
– Henry David Thoreau, philosopher

“You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don’t see them.”
– Jay Abraham

“We each have all the time there is; our mental and moral status is determined by what we do with it.”
– Mary Blake

“When you change the way you look at things, the things you look at change.”
Wayne Dyer

“I feel that luck is preparation meeting opportunity.”
– Oprah Winfrey

“To win without risk is to triumph without glory.”
– Pierre Corneille

For more great consulting quotes, check out the Consulting Success® Podcast — or, our books for consultants.

Any other consulting quotes you’d like to share or add? Do tell…


5 thoughts on “Good Consulting Quotes To Inspire, Motivate & Get You Thinking

  1. RedGramLiving says:

    Great list! Here is one that I love and have added to my collection: “Judge a man by his questions rather than by his answers” –Voltaire

    Great consultants start by asking the right questions first.

  2. My father once said Experience is that matters in life..
    It’s not the money that matters

  3. Koshy Samuel has provided advisory services to financial firms. Koshy is a very responsive and proactive professional, and has demostrated an excellent knowledge of the O&G industry in several sub sectors as well as niche markets. Interested to share on Management Consultation Opportunities in Oil & Gas, Supply Chain and General Management related

    • KOSHY IS A FAG says:

      bro fuck off. Retard

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