Lessons from a Coffee Brand: Showing Your Important Clients the Love!


A couple of days ago I was downtown and had just finished up a small brainstorm and business meeting with a good friend of mine.

Before heading home I stopped by a local department store to pick up a new suitcase and an interesting thing happened.

You don’t have to go build them a million dollar coffee lounge but if you have a consulting client that you really appreciate there are many things you can do to show them you care.

While I was browsing around for some luggage I looked up for a second and saw a lively looking coffee bar. The café had an amazing design and aesthetic to it and was filled with happy looking people and a few baristas all deep into conversation.

For anyone who knows me, I’m a BIG coffee lover so I walked over to further investigate what was going on, and hopefully get myself a nice espresso and into the enjoyable looking conversation.

As I approached I saw a nicely designed sign reading “Nespresso” and asked one of the sharply dressed baristas if I could kindly get a cup of java but I also asked what this was all about.

What she proceeded to tell me gave me a very valuable business insight and made me want to write this blog post.

She said the Nespresso lounges and cafes have been set up around the globe in some major cities exclusively for customers of the Nespresso coffee machines and coffee pods.

Boom – Amazing idea right there. Nespresso has invested millions of dollars into setting up coffee lounges where their customers can drink free and delicious coffee and meet other likeminded people in a stylish environment.

Now that is what I call showing appreciation to your clients and making them feel special.

Bringing This Lesson to Your Consulting Business

The question here to ask yourself is how are you showing love to your most important customers?

You don’t have to go build them a million dollar coffee lounge but if you have a consulting client that you really appreciate there are many things you can do to show them you care.

Below are a few examples that Michael and I do currently or have implemented in our businesses over the years:

  • Hosting live in-person meet ups and masterminds for important annual members of Michael’s coaching program for consultants
  • Sending a box of chocolates with a hand written note
  • Showing up to a meeting with a nice unexpected bottle of wine that we know the client loves
  • Sending an amazon gift card or new business book that we love to a client

These are just a few examples of what we do but I’m sure you can think of many other great ways to show love and appreciation to the clients that pay you and support your business and life.

I’d love to hear what you think below in the comments and if you’re implementing any customer appreciation programs in your business.

Also if you’re interested in really taking your consulting business and lifestyle to a whole new level with step by step guidance and a proven system for consistently attracting more ideal clients and increasing your income you can learn more here about our coaching for consultants program.


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  • Jim Spriggs

    You need to be VERY careful with gift giving. Several companies now have very restrictive policies on accepting gifts in light of several corruption cases – for public sector clients then, fuggedaboutit! Sure, pass a book or an article, but be careful not to find yourself and your client in embarrassing situations involving gifts.

    • Thank you for joining the conversation Jim, nice points and thoughts to consider!