No, we’re not talking about jewelery links here folks, although some may argue that consultants and freelancers indeed do need those too. Today we’re talking about links on the internet, to and from websites; you know the things we all click on hundreds of times a day!
You need to know about links
If you have a website and you’re a consultant, freelancer, entrepreneur, or anyone who’s running a small business for that matter, you really should understand the basics of linking online for business benefits.
What’s so special about links anyway?
If you’ve studied our Momentum program you’ll already know all about SEO and links but for those who might not know yet search engines like Google and Bing count links as votes. Basically the more links you have pointing at your website the higher up you will end up appearing when people search for keywords related to your website. It’s one of the main methods search engines have been using and still use today to decide what websites get found on the first few pages of search engine results.
Tell me more about how to get links
Ok, so the concept that we need links is easy to grasp, right? I hope so. But now how and where do we get these links?
There are so many different methods to go about building links, some are more time consuming or expensive than others but here is a partial list:
- Article writing and submissions
- Blog participating and commenting
- Guest blogging
- Directory submissions
- Friends and business connections websites
- Online press releases (free and paid)
- Social media links (Twitter, Facebook, LinkedIn, etc)
If you want a full list along with detailed explanations check out the SEO company Think Big Sites. They’ve done a great job of this in their section on link building.
Get yourself some links
Go out and get yourself some links! If you are trying to do any kind of online marketing for your business make sure that you have a link building plan in place that you are constantly working on. Write articles, ask associates, do something press worthy, do whatever you want but NEVER forget about the almighty links!