The REAL Number That Most Consultants Aren’t Talking About

If you’re like me, you’ve probably been seeing a lot of people throwing out a lot of different numbers online. They like talk about how much revenue they’re making, how many clients they’re working with, and boast about big numbers.

The-Real-Number-Consultants-Arent-Talking-About

But here’s what most people aren’t telling you:

Just because someone generates a lot of revenue doesn’t mean they’re actually putting it into their pocket.

And, if you’re like me, that’s what I care most about. How much money are you actually putting into your bank account? How much money do you actually have at the end of the day that you can use to do whatever you want with – to spend on your family, your spouse, your children, trips, friends or hobbies?

It’s not so much about just generating income or revenue, it’s really about having a consistent and stable business that not only generates good levels of revenue that allow you to do what you want in your life, but more importantly, that you’re able to take home a significant portion of that revenue.

The big question

Ask yourself if you’d rather generate a million dollars and see a five hundred thousand dollar profit margin on that (or even a six hundred thousand dollar profit margin)? Or would you prefer to run a ten million dollar business where you generate three hundred thousand dollars in profit?

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See, a lot of people aren’t telling you that just because they’re putting out big numbers, what they’re actually taking home from that is quite small.

Why?

The untold truth

Well, because many people do these big launches. They talk about how much they’ve sold of their product, their courses, whatever it might be, and what they’re not actually telling you is that 50 per cent and sometimes more of that revenue is generated through affiliated partners.

That means that they’re often paying those affiliated partners 30, 40 or 50 per cent of the revenue that they’ve generated.

Now there’s nothing wrong with using that approach, but they should be honest when they’re putting out numbers. They should be transparent because if you’re not getting the full story, or you’re not really seeing the full picture, you might be tempted.

You might go down a path that you don’t fully understand.

The other big misconception that I see, the truth that isn’t being told completely honestly is that when people claim big numbers, it might mean that one month they’ve generated a hundred thousand dollars, but the next month they’ve only generated 15 or 20 thousand dollars, or at a smaller scale, maybe they did a 50-thousand-dollar month, but in the next month it’s only five.

The sweet spot

It’s not so much about just generating income or revenue, it’s really about having a consistent and stable business that not only generates good levels of revenue that allow you to do what you want in your life, but more importantly, that you’re able to take home a significant portion of that revenue.

That’s profit that goes into your pocket at the end of each month.

So, the next time that you see people throwing around numbers, ask yourself is there more to this? Are they really telling me the truth?

Unfortunately, many people aren’t.

I hope this serves as a wake-up call, so that you can be better informed and get the full story going forward.

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  • Morgan

    Good insight! Thanks for taking us below the layer of hype. 🙂