How To Turn Expertise Into Emotional Buying Decisions

How can focusing on your Ideal Client Profile (ICP) and honing storytelling transform your consulting practice? In this episode, author, keynote speaker, and President of Steers Consulting Group, Stephen Steers, shares some of the strategies that have reshaped his business. With experience advising over 750 companies, Stephen discusses how he pivoted to serve professional services firms and managed service providers (MSPs) in cybersecurity, focusing on what he found most effective for scaling—leaning into niche markets and reliable channels like speaking engagements. By identifying the core motivations that drive buyers, Stephen explains how he uses tailored storytelling to bridge business goals with personal values. The approach simplifies client relationships and emphasizes the value of one or two effective channels for lead generation over spreading yourself too thin. He underscores that growth is often more about mindset than skillset, especially when aiming to scale.

In this episode, you’ll learn:

• How to target your ICP for scalable growth

• Cold outreach strategies for steady leads

• How to get clients and set goals

• The Magnificent 7 Reasons Why People Buy

• The power of storytelling to deepen client relationships

• The benefits of seeking speaking opportunities

• The importance of building and owning your email lists

Welcome to the Consulting Success podcast. I’m your host Michael Zipursky, and in this podcast, we’re going to dive deep into the world of elite consultants where you’re going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today’s episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you’re interested in learning more about how we help consultants just like you, we’re offering a free, no pressure growth session call. On this call, we’re going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you’re benefiting from the proven methods and strategies to grow your consulting business. 

So don’t wait years to find clarity. If you’re committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success – Grow to book your free call today.

Stephen Steers, consultant, keynote speaker, and author of Superpower Storytelling, has advised over 1,000 companies from 35 countries, including Google and Nike. A storyteller and stand-up comedian, he teaches sales and leadership through listening, learning, and connecting. Born to Jamaican parents and raised in Queens, Stephen’s diverse background and global experiences fuel his passion for simplifying success, showing that stories are the true drivers of sales and impactful leadership.

Connect with Stephen Steers

Discover more about Steers Consulting Group

Hey, Steven, welcome.

Hey. What’s up, Mike? Great to be here with you.

Yeah. Looking forward to our conversation. There’s a lot to cover. You have a real expertise in storytelling and helping companies to tell stories more effectively so they can sell more. You focus on working with professional services firms as well as maybe others. I don’t know, maybe you could just talk a little bit about like today, who is your ideal client and how did you arrive at who your ideal client is? Say like, how did you get to that place in terms of deciding who to focus on?

I love the question. And this is part and parcel to some of the work I’ve been working on with you guys. Like end of, I want to say last year, I was just exhausted. I was so burnt out and I was like, “I need help with this.” I don’t want to repeat the same year again and again. And in doing that, I looked at every client I’d won over the past two years of business. And I had my ICP, who I’m going to go with, venture-backed startups that do this–

Ideal Client Profile, for those that don’t know, right?

Ideal client profile, yes. And then when I looked at who I was going after and who was actually paying me the most money, who I enjoyed working with the most, who would make referrals for me, it was very clear. It was inside of the professional services space, other consultants, technology companies that were service based. And I was like, “Oh, there’s a pattern here. I should pay attention to this pattern.” So from there it’s like, “Well, I have much more data and storytelling I can tell about what I’ve done for people in this space, that’s easier.” So that’s where I started to lock in the focus. Then through some of our work together, I’ve gotten clearer on that message. 

And then from there, one of the big reasons I started working with you guys is I wanted to go continually up market. So I was working with startups and that has its own difficult sales situation because people who raise a lot of money and haven’t built that money don’t necessarily have the mindset of what it takes to make the money. And that causes them to be a little bit more slow in making decisions and argue about timelines and stuff in ways that I was seeing a lot of friction with, versus when you go up market and, “Hey. You can solve the problem? Here’s what it is. Let’s get it done. Don’t talk to me until it’s finished.” Which is much what we prefer and what you guys have been teaching me to get into. 

So from there I work with professional services companies. I continue with that. And then I’ve gotten into the MSP, Managed Service Provider space, which are consultants, specifically inside of cybersecurity. They sell a very techy product. They don’t tell a lot of stories and they don’t know how to do that as well as they could. And I love to be of help to folks in that space.

02:36 – Reflecting on Key Lessons from Past Performance

Yeah. So you pointed out a few really important things that probably many who are joining us can benefit from. Full disclaimer, Stephen’s a client in our Clarity Coaching program and we’ll talk a little bit more about an amazing presentation that you gave at our recent Miami Mastermind. But the exercise that you just kind of outlined that you went through is something that, again, I think whether you are– It’s hard to do this when you’re just getting started because you don’t have a lot of data to actually look at. But if you’ve been in business for even a year or, of course, multiple years, as many of our listeners have been, running that kind of analysis on the types of clients that you work with and the profitability and what you enjoy and where you see the most demand and the greatest opportunity and your network and connections as well as even at the offer or product line if you are a service line, can give you some really great insights of who to focus on and who to maybe focus less on. So that’s really great. 

So let’s just talk about the last six months, 12 months. What’s been one thing that you feel you’ve maybe figured out, it’s clicked for you, a light bulb kind of gone off, or a change that you’ve kind of made in your business that has created a real difference that maybe others could benefit from hearing?

I got to just choose one.

It can be two.

I have two.

Sure.

04:05 – Getting Clients and Setting Goals

And very, very quickly, number one was where I got my clients from.

So tell us more about that. 

For folks out here, again, I’m a sales guy. I think everybody should be running some type of cold email, cold LinkedIn. You should have these things running, especially because you can automate them. So if a fish comes on, you could deal with it, but you have to find other ways that you get clients. So when I did my analysis of how I won clients, where I got them from, it was very clear. Things like podcasts and speaking engagements were where I got the most leads from. And again, that may be different for you. Whatever place, once you do that analysis where you get those clients from, that’s what you should be doing more. That’s the 80-20 of it in and of itself. So once I saw that on paper, I was like, “Oh. Why am I not doing more of this? Why am I not creating scenarios and situations where I can showcase more of what I do best? And what’s easiest for me, which is talking to people, I’m okay at it, and putting myself in position to get that one to many. 

And so I like speaking gigs because, number one, you get to somebody else to vet you. Most people don’t wake up in the morning saying, “Oh, I’m looking for a consultant.” It’s very rare. We have to teach people what they’re looking at and why they’re not looking at it the right way and how looking at it the new way we can show them is beneficial to their business and their goals. And so if I can get on stage and share some perspectives that way, it’s like, “Oh, this is someone I can come to and ask these questions who’s vetted.” And speaking does that very well in spades for me, so that was a really clear indicator. 

And the second one, big one, this is a shout out to you. We had a conversation maybe six or eight weeks ago. We’re talking about some of my goals, and I set a goal. You’re like, “All right. That’s fine. What about five years?” And it was like, maybe like 50% or 70% more. And you’re like, “No.” You flat out-

That’s too small.

“Absolutely not. It needs to be way higher than that,” with a deadpan face, and I was like, “Yeah, I guess I am shooting really small.” So I’d say the mindset stuff. This is a mindset game. It’s not a skillset game. Skills, yes, but mindset is everything. And I’d say that’s been a huge one. Just like, “Hey, shoot for a really big thing. You can do that.” And I really appreciate that from you.

In business, people overcomplicate much of the process. And so what you just talked about, that first point there, Stephen, is so, so important. You can get to a multimillion dollar business with one channel, sometimes two. So, in your case if speaking is that channel or podcasting, you don’t need to worry about all the other things that you could be doing. You just get really good at that one. So that’s true for probably everybody joining us. So figure out what’s that one place and lean into it. Don’t worry about trying doing everything else just because other people are telling you that they could be good. 

And then in terms of like the mindset and thinking bigger, this really came from our own observation over the years that it doesn’t take that much more work, energy, effort or resources to go from, let’s say 1x growth to like 5x growth or something. I know it’s very popular talk about like 10x. I don’t think you have to 10x. You can 5x and still be wonderfully happy. But the idea is it’s not just about making more money, it’s about just thinking about you can make a lot more greater impact. There’s just so many benefits of getting to that level of greater growth and so seeing it in different ways and surrounding yourself– This is why we love like the coaching community and masterminds and events because you get to surround yourself with people who in many cases might be thinking bigger than you are, seeing things from a different perspective. That’s just that value of community. 

Okay, so that’s awesome. Let’s talk then about the Miami Mastermind that you came to. This is for our Clarity Coaching clients. You gave a presentation and the presentation was, I know I’m going to butcher the name again here, but it’s like the Magnificent 7. And I think you actually said this before. Today, it’s like the Magnificent 7 is like Nvidia and Facebook and I don’t think–

08:12 – The Magnificent 7 Reasons of Why People Buy

But it’s also a movie long a time ago.

That’s probably it. You got it from somewhere. But it was this presentation, these seven reasons why buyers buy or factors to consider. And I remember listening to you and I was observing clients who were also listening to this. And it’s just, the way you’re talking about this is very logical. It makes sense. And I think a lot of people don’t actually think through these seven clearly or intentionally. And if they did, they could prepare themselves so much better for all different kinds of sales scenarios. And I know we don’t have time to go into all of them here. We’ll guide people to learn more about your website or whatever afterwards, Stephen, so they can kind of get more into that or contact you. But can you just kind of go over whether it’s all them briefly or the ones out of the seven that you think might be most important for the consultants and business owners joining us.

I’ll do it super, super quickly.

So there’s four reasons a business will buy anything. So if you’re a consultant that sells B2B, these are the four to pay the most attention to. The first is a business is going to buy because you’re going to help them make more money, period. You sell them money at a cheaper cost. The second is you’re going to save them money. The third is you’re going to increase their efficiency, so that could be process, you name it. And then the fourth is that you help them to mitigate risk. Now, why are all these important is because they are all measurable. During your discovery you can find out how much they’re currently spending in time on X process, how much money are they spending on this process. And once you have that, if you know your numbers, you could talk about the delta that you can help them to achieve the savings or how much money you can help them make very clearly. And as the sales trainer named Tom Hopkins who says, “If the customer says it, it is true.” So if they’re giving you the numbers, they can’t say you made up the numbers, which is always important. So you want to get these inputs that way.

On the B2C side, so business to consumer side, if you work with people in more of a one on one coaching capacity and they’re not necessarily running a business, the three things that are going to get them to want to buy things are to have better health, more wealth, and stronger relationships. Because what good is more wealth and better health if you don’t have people to share it with? 

Now, the judo of these is if you can combine them. So if you’re in a B2B context, remember we’re humans solving human problems in a business context. So a human cares about health, wealth, and relationships. The business cares about making money, saving money, increasing efficiency, and mitigating risk. If you’re able to talk about how you can increase the efficiency of the business and talking about how you can get that person more time with their new baby at home, now we’ve married those two things and we’re talking to solving the business problem and getting the person involved in their own story of how you can help them achieve something that they potentially want to. 

So for anybody listening here, for these seven things, just jot down how your business does each of these, because chances are you do at least three of the four things, if not all four. And there’s ways you can describe what you’ve done or get inputs from previous clients of how you’ve helped them make more money in their company, have better relationships with their family at home or with their colleagues. And they don’t have to work 12 hours a day now because of what you’re helping with so they have better health, they’re able to go to the gym again. Might not sound as significant as you think, but remember, these are the inputs that get people to say, “Oh, you’re really looking at the details of what this solution can do.” And especially as a consultant, people pay you for your expertise and the outcomes that you get. And your outcomes don’t always have to be just what they’re doing for the business, they can also be what they’re doing for the people inside of the business, which is an underrated thing. 

So if you have stories ready for these things, you’re set. And if you’re selling real big consulting contracts, like some of the folks that I’ve met, you are going to have to have seven people weigh in on making a decision to work with you. So each one of them may have one of those different markers that’s most important for them to decide on whether or not to work with you. So the CEO cares about making more money for the shareholders. The CFO wants to save money. The people who might actually be working directly with you care about the increase in their efficiency, so on and so forth. Have a story ready for how you can do that, and the sales will be much clearer, much easier, and much more resonant with the people whose problems you could solve.

12:40 – Using Stories for Deeper Client Connection

So if we give people some steps here, step one is to make some columns, outline, put at the top of each column these seven areas, some factors. Then go through and think, “Well, how does your product, service, the experience you provide, the way that you interact with your clients, which of those columns or factors do you directly impact, touch, have some kind of weight on or control over what you can assist with? Then think through based on those, where do you have stories for each one? Then start using those stories in your conversations with a buyer. So you’re not only asking questions about what’s your revenue or what are your goals or how are you going to deal with this change with AI or whatever, you’re able to actually tell stories of how you’ve helped somebody with the transformation that you’ve been a part of in each of these areas. And then I think the other one, which you didn’t mention specifically, Stephen, but I know that we’ve talked about in the past, is that this is not only applicable to sales conversations, it’s going to be obviously applied to sales related or any kind of communication and emails. 

But then the other one that I think that has a really big kind of potential is content. All right, so when you’re writing articles, you’re on a podcast, you’re on the stage speaking, whatever it is, stories sell. I think we’ve all kind of heard that. And it’s true. Going back in time, we all resonate with stories. So if you can have stories that are directly applicable to the work that you do and helps people see the value of what you do and the problems that you solve, it becomes even more powerful.

Yep, that’s the thing. And the whole reason you tell a story is to better help your audience tell their own story. So figure out those nuggets and give the people what they want.

So I’ve got a couple of questions for you related to speaking and storytelling. First, on the storytelling side, is there anything that you found when you work with your clients that holds people back from telling great stories or just any common mistakes that they make that you could just offer to people who are joining, listening to this, who maybe think they want to apply more stories in their sales process and in their content. What might you kind of counsel or guide them on?

15:00 – Common Pitfalls in Storytelling and How to Avoid Them

First thing I’d say to anybody is who you are is the most interesting thing about what you do. Because there’s 5 million consultants who do what I do or what any of us does. So who you are is going to be the bigger differentiator. And if I know who you are, then I want to know what you do. And I could be a little bit more approachable to you.

Let me just jump in for one second. I don’t mean to interrupt. So somebody might be listening and going, “Yeah, but Stephen I’m not special. I’m just me.” So what would you tell? How can they extract more of who they are to the level that you’re talking about? Because for some people, that doesn’t make sense. “Yeah. What’s special about me?” 

That’s fair. And it’s not that I’m calling anybody special. It’s more about, remember, humans solving human problems in a business context. I want to know that you are a person that can do what I need. And I have to like you first. So, quick example, when I first was considering getting a coach, I found out about Mike and Sam and Consulting Success through your article on Starter Story. And then I watched the video and I was like, “Oh, they’re family. I love that.” And you’re talking about how you guys were in Japan and everything else. And I still remember that. I was like, “I like this. Let me go check and get on their blog. Let me go subscribe to the newsletter and see what else they have to offer.” Because you passed that emotional barrier of “I can trust what you have.” That’s what a story does.

You’re so right, because we’ve seen this firsthand, the experience that you’re just sharing right now. And if anybody wants to see this who hasn’t seen it yet, go to consultingsuccess.com, click on the Our Story page or the About page, and you’ll see the video that Stephen’s referring to. We’ve gotten so many comments over the years about that video. And I think it’s not because our story is necessarily so remarkable, it’s simply that we’re telling our real story. We’re connecting beyond the typical corporate level, professional level. The video is not just about Sam and I, it’s about the ups and downs of business, of our relationships as cousins and business partners. It talks about our grandparents. It shows where we are, where we came from. So you’re connected, I think so. That’s your point, is that you’re connected. 

Exactly. 

Yeah. And everyone who’s listening to this has a story, but most people don’t tell it. Their About page is like the corporate professional. It’s not even a story. It’s just like a bio. And that bio could be interchanged for anybody out there who’s gone to the same schools and got the same degrees and there’s nothing special. But telling your story, that’s really what you’re getting is you’re really sharing who you are.

Who you are is the most interesting thing about what you do Share on X

Because before I ever met you guys, I was like, I like the way you guys– I like your philosophies. It gave me a good entree into wanting to learn more about what you had on offer. And then I look at the content. The content’s very high quality. It speaks exactly where I am. It was very clear. If there’s somebody I should consider, I should absolutely consider you guys, you’re worth a phone call. You demonstrated that in spades with the stories and situations you tell. 

So any person out here who’s like, “I don’t know what stories to tell.” Don’t worry, I got you. There’s three kinds of stories that resonate very well with everybody, and you already have these. You don’t need to figure anything out. So the first is your mission. So, for example, we talked about, I almost died in a construction accident, that’s what got me into sales. I have other stories about what specifically made me say, “I want to help people improve sales and use storytelling to do it.” I’ll tell that at another time. But I have a story for that. I have an incisive moment that’s like, “You know what? I need to change this.” That’s what got me on my mission. That’s the human side of me saying, “You know what? This is what I’m going to do. This is why I’m doing it.” And that gets people to say, “You know what? I like your why.” 

The next is your vision. So what does it look like when your mission is completed? Be clear about the big picture thing you want to have. And again, if you need help on mindset, talk to Mike or talk to Sam, they can help you figure it out. But it should be much larger than you think, because the larger your vision, the more attention it gets and the more people want to add themselves to it, their skillset, their time, their energy to seeing that thing come to life. It helps people see themselves as the heroes in the story. 

Then the third type of story, you have this, I promise you do, is milestones. What are some of the hard things you went through in your life or your business or your clients went through in their life or their business? Tell those stories. I bet you could say, Mike, how many people have come to you guys with three, four months runway, invested in the program, and you guys turn their business around? That’s a story that I want to see myself in if I’m in a similar situation. And that’s the value.

So I’d say to everybody, my first advice, aside from deciding if you want to use stories, create a story bank – pause the podcast, or right after the podcast, just write down things from your life that fit into those categories. Start collecting memes from Instagram or good stories you see on LinkedIn. They don’t have to all be your stories. They just have to apply to the context you want the audience to see and to create the mindset of taking the right appropriate action that you’re asking them to take. And so it needs to resonate.

Yeah. I love the concept and idea of the story bank. I think that it’s very similar to this idea of the objection bank. So when you deal with objections, you’re prepared for what somebody might say because you’ve heard it before. So that’s really great. 

I would be remiss, Stephen, if I didn’t ask- You do a lot of speaking, you land speaking gigs. There’s many people who also would like to do more speaking, whether they’re a 10-year kind of seasoned veteran of building consulting businesses or maybe they’re a new consulting founder. Regardless, what advice would you offer to somebody who wants to land more speaking opportunities? How do you approach it? How do you get booked, I guess, is the question?

20:49 – Practical Tips for Securing Speaking Opportunities

Here’s exactly how I did it. And I’m doing it right now. Depending on who your audience is, do a Google search for top conferences in that space. On those sites, they usually have an Apply button. So that’s the first place, you can just apply cold. That’s how I’ve gotten a lot of my situations, so you can just apply. If they don’t have an application, get the name of the conference. And then what I’ve done is I’ve hired a VA to find me the contacts for all of these organizations. I have a speaker reel, thankfully, thanks to you guys as well, with some of the footage you guys helped me to get. Show up really professionally and talk and then write a cold email about what you can add to what they’re already doing. Don’t talk about money yet. Create a value add for people first. That’s the way to do it. Because again like anything else here for any consultant, you probably get a lot of your business off referrals. Speaking is a huge referral business. So if you’re super easy to work with, you came in and you smashed it with a great talk that left everybody wowed and they didn’t have to pay you a lot of money necessarily. And you came up and you gave them great feedback and you helped out the speaker or the booker, they’re going to tell people about you. And it’s a flywheel that feeds itself. So if you’re an expert, keep being an expert. But I would say build a list that you think would be good for you and just pitch. What’s the worst? They’re going to say no? And I guarantee, somebody’s going to say yes, which is the crazy part. And then you get to figure out fees.

22:20 – Understanding Speaking as a Marketing Tool

So true. Just going for it, not overthinking it. You will land something as long as you have some formula or if you have expertise and you know how to communicate, at least to a basic level, you’re going to land some opportunities. But I think the other part of that that you mentioned, the free part, I don’t actually think that’s crazy and here’s why. The way I look at speaking is I see two paths of speaking, like generalizations. But the first is you speak to make money. So your business is speaking. And these are typically people who charge a lot of money for talks and they get paid well and becomes a million or multimillion dollar business and potentially just speaking. And, of course, they sell services on the back of that. But another way of looking at speaking is that you’re not trying to generate money from the talk itself. You’re using the talk to get in front of a big group of ideal clients where you can then generate leads and referrals and conversations and business that is five, six, or seven figure business. 

Now, of course, the apex of that triangle or the ideal that everyone wants to work towards is getting to the point where you have both. So you’re getting paid to speak in front of a big group of your own ideal clients and that’s turning into ongoing business for you or turning into large contracts for you. But if you’re just getting started or if you’re earlier stage, don’t necessarily aim for getting paid a ton of money right away. Just get the experience and talk. Because giving and talking in front of your ideal clients is like free marketing. You don’t have to spend the money to get in front of those people and you’re being endorsed to do that. So I think that’s a very wise approach, especially for somebody like yourself, where you’re good at speaking. And I don’t know if it’s natural for you, but you certainly have developed comfort around it, it seems.

24:22 – Filming Free Gigs to Build Speaker Credibility

Definitely have. The other thing I say is really important, even if it’s a free gig, film it. Film all of those. Because I’ve just literally got it back today, I got a speaker reel back. And I’m really happy with that because I can show that, “Hey, I’ve done this before. I’m a serious contender. You should consider me.” And I think if you stack that up, that took some years to get all the footage together, but some of those are free gigs, some of those are paid gigs, and I put them all together and I’m sure I’m going to be getting some pretty good ticket stuff. But more than than anything else, you made the great point. There’s two avenues. Do I want to be a speaker? Meh. I’m cool with speaking. I’m not bad at it. I enjoy doing it, but I don’t know if that’s my path. I want to sell the services that I sell. I have a book as well that I can offer, and that’s another way I could barter for fees as well. Hey, just buy my books and I can get more of my content out to people that they can get in touch with me. So, speaking is a marketing activity for me that I know gets me in front of the right people and builds the authority that I want that then helps me to be the authority that I plan to be in the future because I’ve built an audience. So that’s one really key part here I want to mention, Mike. You need to be building an audience now. I don’t care what you’re doing. You need to collect people and have them be on your team and follow along with what you’re doing, because that’s the only way.

Sorry. When you say collect people, you mean get people onto your own email list? Build an audience that way?

Yes, you need to have an owned audience that is yours to choose when and how you communicate. Platforms are changing their algorithms. I know lots of folks, even folks who run email for me, Google’s not allowing it to go to Microsoft. Microsoft’s not allowing it to go to Google. LinkedIn changes the amount of contacts you can make. You don’t want to have to ask for permission to get in front of the people who you’ve worked so hard at getting in front of. So whatever way you want, collect emails and build a community around what it is you do so that you can write your own ticket.

26:17 – Building and Owning Your Email List

Yeah. Going back to your earlier story when COVID was just kind of taking over the world in 2020, there was a lot of people in the speaking business who didn’t have a list. They didn’t have a captive audience. They were great at getting booked and showing up and delivering a talk and making money from that. But then things closed down and they had no way to communicate with ideal clients. And then the opposite of that, I spoke to many people who luckily were wise enough to have the foresight to build an audience and to have an email list. And so when things kind of went into the garbage can for a while, it was easy for them to reach out and say, “Hey. We can’t do live talks anymore, but I can deliver a virtual talk for you,” or, “I’m going to be running this online program.” It’s optionality. So having that audience and that list gives you the potential to interact with ideal clients, to make all kinds of offers, to test things, to get feedback. So I think that’s a really great point and reminder. And many of you who join us right now likely already have a list like that, but if you don’t– And we’ve worked with clients who have been running consulting businesses for over a decade, in some cases, they don’t have an email list, they don’t have a lead magnet. They’re not actively building a list like that. And that’s unfortunate. So, I think it’s a great reminder, Stephen. 

There’s so much more that we could get into, but I want to respect the time that we have in the calendar for this call and for this podcast. So where should people go to learn more about you, about your book, about the Seven Magnificent Wild Horsemen or whatever the name of that is? Where should they go?

28:17 – Contacting Stephen and Accessing His Resources

You could go to StephenSteers.com/podcast, that will have a whole bunch of resources. I have a call script for you if you want to learn how to do better B2B sales calls and where to put stories inside of those calls. You can just take that. I have a couple of slide decks, I think, that talk about how to use and leverage that call. And then I have some resources on how to do better presentations as well as if you’re curious about how I wrote my book in 18 months, doing one Pomodoro a day, there’ll be resources there for you. And last, if you want a call reviewed, I’m happy to listen to one of your calls and give you some feedback on how you can improve and do it better.

All right, guys, There we go. Stephen may be getting inundated with requests after this. We’ll see. We’re just going to take a little commission from any– No, I’m just joking. 

Listen, I think it’s a very generous offer, so I appreciate you sharing that with everyone. And I know the presentation you gave in Miami really resonated with a lot of people. I think the power of story is so real, especially in the consulting world. And I remember like back in the day, I was very guilty of this too, because I was always trying to put on like the professional face and not really share more of my story, the challenges, the ups and downs and all that. And as a company and as an individual, when we made that shift many years ago, it certainly served our business very well. Not to mention, I think it’s just a more enjoyable way of doing business to actually just be able to be who you are and tell your story. So, yeah, check out Stephen, everyone, Stephen Steers. We’ll have the link to his website in the show notes. And yeah, let him know that you heard him here on the podcast. 

Stephen, again, man, thanks so much for coming on. Always enjoy speaking to you and working with you in the Clarity program. And yeah, excited to watch and see as your business continues to grow. So thanks for coming on.

Appreciate it. Thank you so much for having me. And I look forward to sharing more of the developments of great things that we’re building.

Good stuff.

Important Links:

Steers Consulting Group

Stephen’s Contact and Resources

Stephen’s LinkedIn

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