I want to talk about a shortcut to success, and I want to share this with you because I believe that a lot of people these days are looking for a shortcut to success. They’re looking for the secret to create more fame, to create more riches, to create just greater levels of success in a very short period of time, and I want to suggest that you actually know what that shortcut is. You actually know what that secret is. You might not see it as that, but you actually know what you need to do to become successful.
They’re trying all these different things but they’re never really committing to any of them and they’re jumping around and they’re wondering why they’re not making progress and when it comes down to it it’s because they’re not working through a process.
I’ve worked with hundreds of consultants around the world in many different industries, and I continue to see this theme pop up and that’s why I wanted to take a little bit of time here to share it with you, which is that you know what you need to do. To attract clients, you know that you probably need to go out there and make some phone calls or send some emails or leverage your network or go to events or find different associations or places to speak or write articles or write a book. There’s many different tactics, many different steps that you can take, but they all will get you in the direction of creating opportunities to have conversations with your ideal clients but if you’re not doing those things, then you’re not gonna get the result that you want.
So many people, say to themselves well I want to find the shortcut, I want to find this secret so I’m gonna go on a hunt for it and then they spend a great deal of time searching for the secret, for the shortcut. They buy courses, they test them out a little bit. Then they find the next one that comes up online that people are talking about and then they try that and so whether it’s some kind of Facebook ads or funnel or whatever it is. They’re trying all these different things but they’re never really committing to any of them and they’re jumping around and they’re wondering why they’re not making progress and when it comes down to it it’s because they’re not working through a process. They’re just tasting things, they’re trying things but they’re no committing to anything and if you don’t commit to really being intentional and take the steps that are required to build your business, well then frankly you’re not going to get the ultimate results. You’re not going to see the level of success that you want so while you might feel that I need to find this magical shortcut or this secret to success.
I want to suggest that you already know, that’s it already within you to do what you need to do to become successful. It doesn’t mean that there aren’t certain paths or strategies or mindsets that can help you to get there faster, right there always will be and you can learn those from people who have walked that path before but instead of hunting and just testing and trying the latest fads that come about ask yourself, what is it that I really want to accomplish? And then figure out what is the most direct path for me to get there and then commit to it.
Don’t jump off that path when something new comes your way or when a challenge confronts you. Keep working through it, keep taking that action, do what you need to do even if it’s uncomfortable. Maybe you don’t like making phone calls, maybe you don’t like going to network working events, maybe don’t like writing or creating content but if that is what you need to do … when I say need, I mean that if deep down inside you know that, that’s what’s going to get the result that you want even if you don’t like it, maybe it’s worthwhile or maybe you don’t want what you think that you want badly enough to put in the work to get there. And I’m not saying that you need to spend countless hours and work 12 hour days to accomplish your goals and be successful. You don’t but you do need to be intentional and I would suggest that you really must be committed to it, to do what’s needed to be done.
So ask yourself, what do you need to do to create the results that you want, if you don’t know what you need to do then find someone that can help you to create that plan or that map for you but you are the only one that create success for yourself. So if you’re prepared to take action on it be committed to it, be intentional, go after it. It’s yours.