Skip Navigation

What is Website Analytics Consulting?

By Michael Zipursky
Leave a Comment

A website analytics consultant helps companies better understand the data of their online web presence. Consultants in this field are increasingly in demand – if of course you really know what you’re doing.

Each month companies’ websites receive thousands and thousands of visitors to their website. Every action that visitor takes on the website, and even before they arrive, generates valuable data providing insights into better understanding the website’s customers.

 Website consulting with analytics and is all about working with that data to paint a clearer picture about the customers and website such as:

  • Where did the visitor come from? (a search engine, a referring website, Pay per click ad or somewhere else)
  • How long did they stay on the site?
  • Which pages did they view, how long were they on each one?
  • Which page did they leave from?
  • What did they search for on the website?
  • Which keywords did they use to find the website?
  • And so much more.

Many companies are aware that they have this data, but are overwhelmed trying to figure out what it all means, and how they can use it to improve their business.

And that’s the job of the internet analytics consultant. He or she steps up to the plate, digs deep into the data and puts together the pieces that allow the company to:

  • Make decisions about the website easier
  • Figure out what products are most popular (which often leads to new product ideas)
  • Improve conversion rates and increase sales
  • And gain more visibility with higher search engine rankings

Common to all in the website analytics field are analytics tools or services that capture this data and allow it to be sorted in many useful ways. They include Google Analytics – a free tool from Google, Stat Counter  – also has a free version, and Click Tracks to mention just a few.

If this is an area you’re interested in, one website I highly recommend is Avinash Kaushik’s Occam’s Razor Blog Avinash is a real wizard at Google Analytics and he reveals tips on how to use Google Analytics in ways you probably didn’t know possible.

If digging into mounds of data to decipher visitor’s actions and buying habits gets you excited, you may very well be suited to become a web site analytics consultant.

Leave a Comment, Join the Conversation!