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Author: Michael Zipursky

Behavioral Economics For Consultants: Use Psychology To Grow Your Business With Melina Palmer: Podcast #277

In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, Melina Palmer, CEO of The Brainy Business, explains how behavioral economics for consultants helps grow the business. She explains how presenting …

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How To Design A Customer Journey In Your Consulting Business With George Bryant: Podcast #275

Consumers are an essential part of any consulting business. Ensuring they have the best customer journey will help you keep going and growing. How do you consistently deliver an excellent experience to them when they get your services? In this episode, Michael Zipursky welcomes George Bryant, the host of The Mind Of George Show. They discuss how …

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