Strategic Marketing Consultants: 9 Key Insights For Better Results

Rather than using outdated slogans, elevate your strategic marketing consultant skills and firm to the top with an action plan that engages the client on 9 fronts.

1. Establish Your Area of Expertise 

Establish the fields of expertise where your consulting services are acknowledged and proven leaders. Concentrate on those areas of expertise and keep drilling your success into the marketplace. Let the client’s walls resonate with your consultancy’s brilliance.

2. Innovate

Be what everyone else aspires to be. Become recognized as an innovator. Be the consulting practice that finds unique solutions or uses unique practices to create unique solutions. Innovators capture attention. Never follow, always lead.

3. Keep it Simple

Regardless of the brilliance of your solutions, do not pontificate. Be prepared to explain your products, your services, and solutions in simple, easy-to-absorb language. If necessary, educate the client and let them enjoy and savor your remedies. If your solutions are complex, break them down into explainable segments.

4. Leverage Testimonials

Resource testimonials surpass all others. If you have references and testimonials from recognizable third-party universities, think tanks, or well-known institutions, put them to work in your marketing strategy. Those are the types of testimonials that are unique to your practice and that is what clients want to see and hear.

5. Guarantee Results

The consultant’s guarantee will look and sound good. Be sure you can deliver. Back the guarantee with strong performance and simple language. Your word is your bond. If you can reduce absenteeism, increase productivity, or increase value, say so. Do not force a guarantee. If you issue the guarantee, put it in simple language. If your intended guarantee is burdened with contingencies, do not put it on the table.

6. Be Honest

Clients are skeptical about consulting companies’ claims of success. Be forthright about your consultancy’s successes. Do not overstate the complexity of projects or their results. Be real. Be prepared to explain stumbling blocks, what makes projects work, and factors that are destructive.

7. Show Your Hand Early

Make sure your new client-consultant relationship starts well. Give away a tip, or some work samples, or show a genuine willingness to make the project flow easily by extending yourself early in the project. Be easy to work with and offer free, constructive solutions to developing a working relationship. Allow the client’s staff to excel. You are setting the stage for a win-win consultancy.

Be the consulting practice that finds unique solutions or uses unique practices to create unique solutions. Innovators capture attention. Never follow, always lead.

8. Be First

This is another way to set your consulting services apart from the masses. Identify the item or items that your consultancy accomplished first. This is another example of the uniqueness of your services. Even if the accomplishment is small, it is a beginning. Keep track of these “first to accomplish” tasks as your practice expands.

9. Avoid The Conventional

Every other firm is trying to help you. Let them. They see an idea that sticks and they rush to duplicate the success. Stand apart from the herd. View the beaten path the way your clients do. See the herd charging down the path and be the consulting firm that stands apart, holding your own ground, climbing new heights. Be a trailblazer, not a path follower.

As an independent thinker and an independent consulting practice, you will always need to assert your individualism. Let your independence ring out with forward-thinking insight and forward-thinking business practices. Realize that for projects you want, it is your independence that will win the new client and the next project.

Get Help To Grow Your Marketing Consulting Business 

As a marketing consultant, you have many competitors. It’s one of the most common types of consulting businesses.

However, by following these tips, you’ll stand out from your competition, get better results for your clients, and build a more successful practice. 

Inside the Clarity Coaching program, we’ve helped over 850 consultants to build a more strategic, profitable, and scalable, consulting business.

Inside Clarity Coaching we’ll work hands-on with you to develop a strategic plan and then dive deep and work through your ideal client clarity, strategic messaging, consulting offers, use an effective and proven consulting pricing strategy, help you to increase your fees, business model optimization, and help you to set up your marketing engine and lead generation system to consistently attract ideal clients.

You’ll learn how to make more money with every project you take on — and how to land more clients than ever before. Learn more about Clarity Coaching and get in touch to talk about your situation and goals.