Michael Zipursky

The Defaults Quietly Running Your Consulting Business

BY Michael Zipursky - Leave a Comment June 10, 2026

Consultant in a white shirt and event lanyard writing notes by hand at a Consulting Success Montreal Mastermind, with a coffee, a glass of water, and an event guide on the table.

The first Friday call I declined felt like a risk. The client said no problem. What I learned that day had nothing to do with Fridays. Most of my business had been built by accident, on defaults I never chose. Here is how to decide them on purpose instead. Read More

The Consulting Decisions AI Can’t Make For You

BY Michael Zipursky - Leave a Comment June 4, 2026

Michael Zipursky speaking at Consulting Success' Mastermind Retreat (2025)

Article Synopsis AI can research a prospect, draft your qualifying questions, and tell you exactly what you're walking into before a discovery call. That genuinely helps, and you should use it. But AI can't decide what you specialize in or who you spend your time around. Those two choices still set the ceiling on your ... Read More

Why I’m Working Late Again (And Actually Enjoying It)

BY Michael Zipursky - Leave a Comment May 26, 2026

Article Synopsis Most consulting firm owners never stop creating content. But what they lose touch with is the structural work underneath. The systems, tools, and processes that hold the business together. AI has changed the cost of that work and how that work is done. Here’s what that looks like in practice and why I’m …

Consultants Winning Now Are Doing Less

BY Michael Zipursky - Leave a Comment May 18, 2026

When business slows, most consultants add more — more services, more channels, more audiences. But in a market with flat demand and over 1.1 million consulting businesses competing for clients, that instinct often makes things worse. The consultants who are growing right now made a different choice: they narrowed their focus, deepened their expertise, and committed to fewer things done well.

The Missing Piece to Getting Better Consulting Referrals

BY Michael Zipursky - Leave a Comment May 7, 2026

how to get more referrals for a consulting business

Most consulting practices run primarily on referrals — but if those referrals are the wrong size, budget, or fit, the problem isn't your clients. It's your positioning. When your messaging is vague, clients can only describe you in vague terms, sending misaligned leads your way. By sharpening how you articulate who you serve and what problem you solve, you give clients the clear, specific language they need to refer you accurately — turning a leaky referral pipeline into a pre-qualified one. Read More

What Happens When Consulting Founders Spend Three Days In A Room Together

BY Michael Zipursky - Leave a Comment May 4, 2026

Three days in San Diego with 30 consulting founders. Eight speakers. Hot seats with real problems and real solutions. Here's what makes a room of experienced operators sharper than any deck or webinar, and why the next one in Montreal is already filling up before we've announced it. Read More

The Hidden Cost of Hiring the Wrong Way

BY Michael Zipursky - Leave a Comment May 1, 2026

Most consulting firm owners hire when they’re overwhelmed — and end up with a team built around problems they had yesterday. The result: shrinking margins, more management work, and less time on what they do best. Here’s how to spot the hidden cost of reactive hiring and make smarter decisions for the firm you actually want to build.

Author: Michael Zipursky