Author: Michael Zipursky

Consulting With Your Buyer: A Guide To Effective Selling with Deb Calvert: Podcast #54

Recent buyer research proves that buyers respond much more to people who engage with them as leaders versus stereotypical sellers. Sales and leadership expert Deb Calvert thinks people should abandon those old stereotypical ways of selling that make them feel icky or pushy because that’s not selling; that’s manipulating and forcing. Manipulation not helpful to guide people to the place they want to go. Deb says effective selling is all about understanding the buyers’ needs …

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5 Simple Steps to Win More Consulting Projects (Make Sales Easier)

Here’s how to win more consulting sales. People often refer to it as “closing” more sales. I’m going to offer you some insights, some mindsets, and ways of thinking about this to help you actually win more business. The most effective consultants understand that it’s all about what’s going on in the buyer’s mind. 1. Forget About Closing The Sale (For Now) The key to closing more sales is don’t focus on the close. That …

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The King Of Sales: Unlocking The Secrets Of Sales And Consulting Success with Jeffrey Gitomer: Podcast #53

If you’re going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy way to begin to make money, but a very difficult way to continue to make money. He decided to stop and dabbled into writing because it’s been said …

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4 Reasons Why Consultants Fear Specializing (And Why They’re Mistaken)

Let’s talk about specialization for a moment. I did a podcast interview not too long ago with a consultant, now based in Scotland who has a wonderful specialization. There are some lessons in there that I think that all consultants, including you, can benefit from. I made this quick video to share those lessons with you. If you haven’t checked out that podcast episode yet, you can go to the Consulting Success Podcast and check …

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Becoming A 7 Figure Consultant Through Relationships With Barc Holmes: Podcast #52

Maybe it’s time to reconsider your marketing approach, particularly in your path to becoming a 7-figure consultant. While some people invest a lot of time into creating content or figuring out how to do advertising or speaking or going to a lot of trade shows, Barc Holmes of Coral Mountain Consulting has found an approach that works well for him. He is a master of not only building and nurturing, but strengthening relationships. Using his …

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4 Steps to Scale Your Consulting Business

Let’s look at how you can scale your consulting business. You’re in the position where you want to grow your consulting business. You want to create a lot more leverage. More freedom. More flexibility. So much so that your business can run to without your direct day-to-day involvement. Most consultants find they hold on to the stuff that they don’t need to be doing for far too long because they think that they can do …

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Building A Consultant Growth Mindset For Greater Success: Podcast #51

The people that I see that struggle the most are those that say to themselves, “I want to see greater success. I want to see a greater result in my life and my business,” but yet, they’re not prepared to change anything that they’re currently doing. They’re just trying to do more of the same stuff. If the same stuff isn’t getting you to where you want to go, then doing more of it is not going …

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How To Sell Consulting Services With Craig Wortmann: Podcast #50

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals how to sell consulting services and the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we’re selling, it’s not about knowledge. It’s about …

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