Author: Michael Zipursky

Don’t Focus on Leads For Your Consulting Business (Until You’ve Done This)

Any consultant whose gone independent understands an important truth: You’re not just in the business of consulting. You’re in the business of marketing. Without marketing — generating conversations with buyers (leads) — you cannot generate revenue. And without revenue, you don’t have a business. But marketing is much deeper than generating conversations with buyers. Generating …

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Health & Wellness For Consultants Study (2019)

It’s easy to get wrapped in your firm’s marketing or pricing strategies. These are important subjects for any consultant. But, there is one thing that comes before ANYTHING in your consulting business. And that’s your health and wellness. This year, for the first time ever, we sent out a brand new survey to our list …

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