How do you make better business decisions? By taking a look at the best information. Michael Zipursky’s guest in this episode is Eric Johnson, the director of the Center for Decision Sciences at Columbia Business School. Eric talks with Michael about how we often choose a decision and we don’t revisit it. For example, if …
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Do consulting certifications really matter? The other day, a consultant sent me an email. They asked… “What type of consulting certification should I get to become a more successful consultant?” “You don’t need any consulting certification to be successful in this business,” I responded. I was speaking with another consultant in Australia. He told me …
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If there is one thing the corporate world can learn from politics, it is data-driven marketing. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed. Michael Zipursky sits down with Phillip Stutts, Founder/CEO of Win Big Media, to share how he came up with his undefeated …
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2021 has been a tough and challenging year. But despite it all, we have to give it to ourselves for making it here—almost greeting the new year ahead. It is time to learn from the past and look forward to a new and better future. Let us win the new year as host Michael Zipursky …
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Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs, who shares the incredible story …
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How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is Kate Gaertner, the Founder and CEO of TripleWin Advisory. Kate talks with Michael about how the pandemic changed how the consulting business works. If before, business travels and face-to-face meetings were required, …
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What is the mindset of successful consulting leaders? The key is to understand the reality in front of you. Michael Zipursky’s guest in this episode is Michelle Ray, the CEO and Founder of Lead Yourself First Enterprises. Michelle talks with Michael about how leadership is about knowing what you need to do in this current …
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