The only way to prevail as a small consulting firm is to do something different. In this episode, Christian Stadler talks with host Michael Zipursky about the winning business strategies you can use to grow, adapt, and beat your competition. Christian is the Professor of Strategic Management at Warwick Business School. One exercise is the nightmare …
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Everyone will benefit from having long-term clients who will always return to you and even refer others to work with you. But garnering such individuals is not so easy to accomplish. For Larry Robertson, getting ideal customers boils down to the value you are delivering, not just the profits you are earning. Joining Michael Zipursky, …
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While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about. Best-selling author and founder of the Good Life Project Jonathan Fields sits down with host Michael Zipursky as they talk about the fundamental nature of work, transforming yourself, self-awareness, and …
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How much money are you leaving on the table? If you’re like most entrepreneurial consultants, you’re leaving tens of thousands, hundreds of thousands — or even millions of dollars — on the table over the span of your career. Why? Because you lack an effective pricing strategy. Based on the value you’re creating for clients, …
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If you are learning something beneficial for you, stick with it. If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell. Learn why and how she got into AI machine learning. …
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Relationship-building is a fundamental aspect of running a business. So how does one go about it? In this episode, joining Michael Zipursky is Martin Stadelmeyer of AMBE Engineering, LLC. Having previous experience with companies like Volkswagen and Mercedes-Benz, Martin has the experience and the connection most people in the industry aspire to have. Today, he shares how he …
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Stories of executives who transition to consulting are not that uncommon. But how does one successfully venture out of corporate? Joining Michael Zipursky is Tom Tonkin. Tom is the co-founder of The Sales Conservatory and CEO of The Conservatory Group, a management consulting firm where you help businesses with their management, leadership, and sales. Today he shares how he …
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