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Author: Michael Zipursky

Be Fit, Be Successful

Thinking about the consulting success I’ve achieved over the years I realize that part of it is due to my attitude and outlook on life. I’ve always been an optimistic person. When I encounter a challenge rarely do I back down from it. One thing that has helped me to stay focused and motivated is …

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How Consultants Collect Payments from Clients

I was asked the other day what I do when a consulting client doesn’t pay me. My response: “I don’t have that problem” “How can that be?” asked the other consultant. “Don’t you ever deal with clients that screw around and don’t pay you like they agreed?” “No, I don’t” was my reply. I wasn’t …

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The Forgotten Marketing Approach

Caring for your consulting clients is marketing. You may not know it to be. It may not be in the usual sense. But it is. The American Marketing Association provides this definition of marketing: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, …

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The Consultant’s Guarantee That Makes You Sick

When I first started writing about the importance of consultants offering guarantees to their clients the market was wide open. Hardly anyone was doing it. Things have certainly changed. These days it seems as if every business and commercial is offering a guarantee. How does that impact you and your business? When there is too …

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5 Reasons Consultants Should Blog

Most consultants know they should have a website. But I get asked all the time by those new to consulting whether or not they should have a blog. My answer is yes, but with a couple of caveats. If you’re going to start a blog make sure you have something to say. And be sure …

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