Author: Michael Zipursky

The Value of a True Work-Life Balance

Many of us fall into this trap at some point during our professional lives. The pile of “things to do” grows and grows until it feels like it’s going to hit the roof and topple all over us. Whether you’re a business consultant or business owner finding that right work-life balance is critical. We all …

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Why Consultants Have a Bad Name

Consultants have a bad name. There I said it. You think I’m joking? Okay, not all consultants have a bad name, but to many people the word ‘consultant’ brings mixed emotions. If I said “car salesman” what would most people think of? Overly-aggressive, fast talking and sleazy. True? Sometimes sure, but many companies have worked …

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Using Online Marketplaces to Generate Income

I have no idea who created this video but if you’ve ever wondered about offering your consulting services through elance.com, guru.com, odesk.com or any other online marketplace, this video does a pretty good job at outlining the benefits. The author won’t reveal his whole method, seems like he stops at part three, and maybe his …

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3 Tips to Start a Consulting Business

In this video Josh Feinberg provides 3 tips to help you start a consulting business. This video is geared towards IT or computer consulting but the principles can be applied to any consulting field. Here’s the summary: Consulting is as much about people skills as it is about technical ones. Don’t worry too much about …

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The Consultant and New Client Conundrum

Many consultants face the same problem – how to keep a steady stream of ongoing work. More importantly, how to ensure this stream of clients flows at a reliable and consistent manner. You see, sooner or later your client load will fill up (if you follow the marketing principles laid out on this site), and …

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How to Promote Your Consulting Business Online

The internet provides us what is likely the best way to promote our business consulting services. Regardless what kind of consulting you are in, the web has you covered. Now, I hesitate to say that the internet is the ‘best’ way to marketing your consulting business because too many business owners simply believe it is …

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Responding to Request for Proposals (RFP’s)

Before most companies decide on working with business consultants on a large scale project they’ll first ask for a round of business or marketing proposals from various consulting firms. This elimination process is called the request for proposal or RFP. The Problem with RFP’s While in theory this does provide you with a perfect opportunity …

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