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Author: Michael Zipursky

Relationship Marketing Expert: Mari Smith

Mari Smith is one of the world’s foremost relationship marketing experts and is coauthor of Facebook Marketing: An Hour A Day. Mari writes a blog, and her speaking engagements can be found here. She is also a popular guest blogger for Social Media Examiner and host of Social Media Examiner TV. Write your Facebook questions …

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6 Copywriting Checklists for Consultants

Copywriting is probably one of the most powerful tools a consultant can have in their arsenal. Great copy makes your marketing materials effective and helps you sell. As a service to your client, if your copy produces results, your clients will be all over it. To help you write better copy here are 6 checklists …

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Consultants Building Syndrome – How to Avoid It

Most consultants have what I call ‘Build Syndrome.’ They keep busy building things for their business that deliver them little to no results. They stay home and create a new business card, brochure, website, or a fancy consultants marketing plan. It might take them days, weeks or months to get these materials done. The problem …

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PPC & Conversion Checklists for Consultants

We’ve put together another round of marketing checklists for consultants. Today we have compiled for you some of the top PPC (Pay-per-click) and Conversion checklists from around the web. The Conversion Marketing Scorecard PPC Marketing Checklist PPC Advertisers Checklist Never Get Bored With My PPC Tasks Checklist Pre 2010 Pay Per Click Advertising (PPC) Checklist

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Freelance Business Writer and Professional Blogger

Jennifer Mattern is a freelance business writer and professional blogger, as well as an e-book author and Web publisher managing approximately a dozen sites of her own. In addition to her more than ten years of freelance writing experience, she used to be an online PR and social media consultant through her own firm. Jennifer …

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Marketing Checklists for Consultants

We know many of you find checklists, templates and forms useful and that’s why we included many of our favorite custom ones in our Consulting Success System (Note: it has since been revamped into the Momentum Program). The web has many great resources and we wanted to share some of them with you. Here are …

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Consultants Need to Go the Extra Mile

The other day I got a bit upset with a contractor I was working with. I’ll tell you what went down and share a piece of advice that has served me well over the years. I was preparing for a monthly client strategy session and asked this contractor, we’ll call him Tom, to complete some …

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Digital Content Creator – Kate Trgovac

Kate is digital marketer and part-time lecturer that has been designated one of Canada’s Most Influential Women in Social Media. She is co-founder LintBucket Media, a boutique marketing agency that specializes in online marketing strategy, social media marketing, and digital content creation. Kate’s blog is at MyNameIsKate.ca and she also writes about Funky, Chic and …

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Blogger & Consultant Chris Garrett

Chris Garrett is a professional blogger, online marketing consultant, writer, and speaker. He co-authored ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income and is the creator of Authority Blogger, a course on blogging for business and professionals. Chris travels extensively, was born in Calgary Canada, and now lives in the UK with his …

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