Author: Michael Zipursky

Consultants Need To Stop Wasting Time

Consultants waste a lot of time. And it’s understandable in some ways. Most independent consultants work from a home-office and have no boss looking over their shoulder. You know what I’m talking about right? The way you check your email every 10-20 minutes. Log into Facebook or Twitter several times a day. And not to …

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Consulting Fees: Value Based Pricing

You’ve heard the term “Value Based Pricing” before, right? It’s been thrown around like a hot potato for a while, yet it’s still often understood. The power of this pricing strategy can be offered by pretty much anyone in the service business, and it’s perfectly suited for consultants. The Wrong Way, And The Right Way …

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Email Marketing for Consultants

In my last post, Consulting Newsletters, I shared with you the story of how using email newsletters has landed me some big clients. Today I’m going to share how to set up and use these newsletters effectively. Select an Email Newsletter Service The first step is to select your email newsletter service. There are 3 …

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Can Consulting Make You Rich?

There’s really only a couple of ways to get rich in consulting. Of course, this all depends on how you define “rich.” Consulting offers many benefits You have the ability to work when and where you want. You can go to sleep and get up as you please. And you can work with practically any …

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Consulting Newsletters

Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power a consultant can wield with a newsletter. A true story I met this business owner, …

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Referral Marketing for Consultants

There is one secret to making referral marketing really work for your consulting business. It doesn’t require any fancy techniques. You don’t need to purchase a huge system to study it. The secret is to make getting referrals easy. I learned this lesson many years ago. I was meeting with a multi-millionaire investor. He actually …

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