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Author: Michael Zipursky

Support Japan Fundraiser

On March 11th a magnitude 9.0 earthquake rocked Northern Japan. A tsunami followed causing massive devastation. Aftershocks are still occurring everyday. Thousands have died. And many are still suffering from the cold without access to warm food, water, or blankets to keep warm. BeatsForChange.org is running a fundraiser where with every donation you make you …

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Why Consultants Need Mentors Too

When I first started consulting I thought I knew it all. Okay, maybe not everything, but enough that I didn’t believe I needed someone else’s expertise to help my consulting business grow. I was reading books on marketing, strategy, consulting, sales etc more often than a steroid stocked jock goes to the gym. I felt …

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8 Speaking Tips for Consultants

Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business owners and about 15 of the banks staff. The presentation was one I hadn’t given …

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Are You Making Your Opinion Count?

Have you ever been shy or even scared to express your real opinion on an issue to your client? If you have, you aren’t alone. I believe this fear, if we can call it that, affects consultants all around the world. Heck, I dealt with this for several years early in my career.   Who …

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How to Create a Strategic Plan for Consultants

As I lay in bed the other night reading for the second time a book by Verne Harnish (the Rockefeller Habits) it dawned on me that there’s a lot of people that don’t know what ‘strategy’ really means. I thought about all the consultants, freelancers, and business owners that I’d spoken with over the years …

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UK Based Business Consultant

Ian Brodie is a UK based consultant that helps professional service firms to attract new clients and win more business. He’s helped some of the world’s leading organisations (Pfizer, Johnson & Johnson, Glaxo Smithkline, Nestle) and has been doing so for more than 16 years. Ian’s site at www.ianbrodie.com was named one of the “resources …

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4 Branding Checklists for Consultants

Here are 4 of the best branding checklists we’ve found from around the web for you. One of my favorites is the Naming Guide from Igor, a branding and naming consultancy. Strategic Branding Checklist Branding Guidelines Checklist Brand Builder’s Checklist Igor Naming Guide If you have other advertising checklists, copywriting checklists, or marketing checklists you’d …

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