Author: Michael Zipursky

Getting Top Clients As An Innovation Consultant with Erin Hersey: Podcast #56

When people think of innovation, they’re often looking externally at products and services, but there’s so much innovation that can happen within companies. Oftentimes we create systems that we think have one outcome, but they can often have another or implications that we haven’t seen. Workplace anthropologist and lead inventor Erin Hersey talks about her work as an innovation consultant. Erin goes into organizations and help companies understand their employees. She says the outcome of …

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Michael Zipursky on Modern Leadership Podcast

Michael was recently featured on Modern Leadership Podcast. You can listen to it here: It’s Not Strategy Holding You Back with Michael Zipursky It’s never been easier to start your consulting business. And it’s never been harder to stand out. Many consultants who jump into consulting aren’t prepared for the challenges they will face. You can have all the latest strategies, frameworks, and processes that you want. But unless you have your mindset right, you’ll be …

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How To Productize Consulting Services with John Warrillow: Podcast #55

To productize consulting services and build a sellable company, the ultimate challenge is to try to find something that you offer which is truly unique to what you do. It’s very likely that if you canvas your customers, there is one or two things that you do better than anybody else. The raw material is going to be customer insight. Bestselling author and founder of five companies John Warrillow says they spend a lot of …

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4 Ways To Get Your First Consulting Client (Without Cold-Calling)

Many consultants have trouble finding their first client. I want to offer you a few ideas to help you to go out and win your first consulting client. Here are 4 ways to get your first consulting client. Your challenge is getting to be visible so that your ideal clients know that you exist — so that they’re then able to hire you. 1. First-Degree Connections If you’re just getting started and you want to …

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Consulting With Your Buyer: A Guide To Effective Selling with Deb Calvert: Podcast #54

Recent buyer research proves that buyers respond much more to people who engage with them as leaders versus stereotypical sellers. Sales and leadership expert Deb Calvert thinks people should abandon those old stereotypical ways of selling that make them feel icky or pushy because that’s not selling; that’s manipulating and forcing. Manipulation not helpful to guide people to the place they want to go. Deb says effective selling is all about understanding the buyers’ needs …

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5 Simple Steps to Win More Consulting Projects (Make Sales Easier)

Here’s how to win more consulting sales. People often refer to it as “closing” more sales. I’m going to offer you some insights, some mindsets, and ways of thinking about this to help you actually win more business. The most effective consultants understand that it’s all about what’s going on in the buyer’s mind. 1. Forget About Closing The Sale (For Now) The key to closing more sales is don’t focus on the close. That …

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The King Of Sales: Unlocking The Secrets Of Sales And Consulting Success with Jeffrey Gitomer: Podcast #53

If you’re going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy way to begin to make money, but a very difficult way to continue to make money. He decided to stop and dabbled into writing because it’s been said …

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4 Reasons Why Consultants Fear Specializing (And Why They’re Mistaken)

Let’s talk about specialization for a moment. I did a podcast interview not too long ago with a consultant, now based in Scotland who has a wonderful specialization. There are some lessons in there that I think that all consultants, including you, can benefit from. I made this quick video to share those lessons with you. If you haven’t checked out that podcast episode yet, you can go to the Consulting Success Podcast and check …

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