Skip Navigation

Author: Michael Zipursky

Why Consultants Have a Bad Name

Consultants have a bad name. There I said it. You think I’m joking? Okay, not all consultants have a bad name, but to many people the word ‘consultant’ brings mixed emotions. If I said “car salesman” what would most people think of? Overly-aggressive, fast talking and sleazy. True? Sometimes sure, but many companies have worked …

Read More

The Consultant and New Client Conundrum

Many consultants face the same problem – how to keep a steady stream of ongoing work. More importantly, how to ensure this stream of clients flows at a reliable and consistent manner. You see, sooner or later your client load will fill up (if you follow the marketing principles laid out on this site), and …

Read More