In my last post, Consulting Newsletters, I shared with you the story of how using email newsletters has landed me some big clients. Today I’m going to share how to set up and use these newsletters effectively. Select an Email Newsletter Service The first step is to select your email newsletter service. There are 3 …
Read More
There’s really only a couple of ways to get rich in consulting. Of course, this all depends on how you define “rich.” Consulting offers many benefits You have the ability to work when and where you want. You can go to sleep and get up as you please. And you can work with practically any …
Read More
Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power a consultant can wield with a newsletter. A true story I met this business owner, …
Read More
There is one secret to making referral marketing really work for your consulting business. It doesn’t require any fancy techniques. You don’t need to purchase a huge system to study it. The secret is to make getting referrals easy. I learned this lesson many years ago. I was meeting with a multi-millionaire investor. He actually …
Read More
Now that your marketing has paid off your busy working with your new clients. At this point many consultants fall into a trap – they don’t take good care of their clients. They say they’ll call on a certain day or time – and they don’t. They schedule a meeting – and they show up …
Read More
Here’s the fastest way to get consulting clients – know people. The more people you know the more people you can approach and tell them about what you’re doing. It’s a simple conversation approach but sooner or later someone will know someone, or maybe even a family friend will be a potential client, and you’ll …
Read More
This is one of the most overlooked areas for new consultants. They focus on creating a website and logo, they get business cards printed, they set up their office space and they give themselves a catchy name. Then they go out and find clients. But there’s one big gap in this plan. Don’t Follow My …
Read More