Many of us fall into this trap at some point during our professional lives. The pile of “things to do” grows and grows until it feels like it’s going to hit the roof and topple all over us. Whether you’re a business consultant or business owner finding that right work-life balance is critical. We all …
Read More
Consultants have a bad name. There I said it. You think I’m joking? Okay, not all consultants have a bad name, but to many people the word ‘consultant’ brings mixed emotions. If I said “car salesman” what would most people think of? Overly-aggressive, fast talking and sleazy. True? Sometimes sure, but many companies have worked …
Read More
This is a follow up to the a recent video post related to how consultants can use LinkedIn . Here’s another video coming from the CEO of Cheskin, a strategic consulting and market research firm with clients like Nike, Coc-Cola, Dell, Starbucks, and so on. Darrel Rhea explains how LinkedIn helped him land a $1 …
Read More
Many consultants face the same problem – how to keep a steady stream of ongoing work. More importantly, how to ensure this stream of clients flows at a reliable and consistent manner. You see, sooner or later your client load will fill up (if you follow the marketing principles laid out on this site), and …
Read More
As a follow up to my last post on ‘Consulting Business Names: How To Decide What Works Best’ I realized there is one area that many of you likely wanted an answer to yet I completely forgot to discuss. That is, when is it right to use your own name as your consulting firm’s name. …
Read More
The internet provides us what is likely the best way to promote our business consulting services. Regardless what kind of consulting you are in, the web has you covered. Now, I hesitate to say that the internet is the ‘best’ way to marketing your consulting business because too many business owners simply believe it is …
Read More
Once consultants get past figuring out how to charge clients things tend to get jammed up as they try to decide how to best request payment for their consulting services. I’ll cover how to go about this properly in a minute. You’ve probably faced this question too at one time or another. Part of you …
Read More