Author: Michael Zipursky

Becoming A 7 Figure Consultant Through Relationships With Barc Holmes: Podcast #52

Maybe it’s time to reconsider your marketing approach, particularly in your path to becoming a 7-figure consultant. While some people invest a lot of time into creating content or figuring out how to do advertising or speaking or going to a lot of trade shows, Barc Holmes of Coral Mountain Consulting has found an approach that works well for him. He is a master of not only building and nurturing, but strengthening relationships. Using his …

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4 Steps to Scale Your Consulting Business

Let’s look at how you can scale your consulting business. You’re in the position where you want to grow your consulting business. You want to create a lot more leverage. More freedom. More flexibility. So much so that your business can run to without your direct day-to-day involvement. Most consultants find they hold on to the stuff that they don’t need to be doing for far too long because they think that they can do …

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Building A Consultant Growth Mindset For Greater Success: Podcast #51

The people that I see that struggle the most are those that say to themselves, “I want to see greater success. I want to see a greater result in my life and my business,” but yet, they’re not prepared to change anything that they’re currently doing. They’re just trying to do more of the same stuff. If the same stuff isn’t getting you to where you want to go, then doing more of it is not going …

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How To Sell Consulting Services With Craig Wortmann: Podcast #50

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals how to sell consulting services and the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we’re selling, it’s not about knowledge. It’s about …

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Michael Zipursky on Peak Performers Podcast

Michael was recently featured on Peak Performers Podcast, which you can listen to here: How to Market Your Expertise with Michael Zipursky As a consultant, there’s a lot that you can bring to the table. You’ve worked on many different types of projects with many different types of clients. But this leads to one of the most common problems among early-stage consultants: Most consultants want to be all things to all people. But when you try …

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Promoting Yourself As A Consultant The Right Way: Podcast #49

Whether you’re an executive, a VP, a director, or whatever your level is within an organization, in most cases, it’s not about you. Everything that you do is about the company. Even though much of the success the company is seeing is directly connected to you, you somehow feel uncomfortable talking about your accomplishments and contribution. When you leave the corporate world and decide to become a consultant, if you carry the same mindset that …

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The Four Stages of Marketing Maturity For Consultants

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from …

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Start a Consulting Business: A Proven and Practical Guide (2019)

If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting your own consulting business. …

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