Author: Michael Zipursky

Consultant’s Guide to Productization: How To Productize Consulting Services

Productization is a hot topic today. What could be better than packaging your consulting services into products? No proposals. Minimal negotiations. A streamlined, predictable process. Sounds good, right? Yes — but that’s not the complete story. Productizing your consulting services can be an incredibly profitable move. It can help you scale your consulting business. It …

READ MORE

Branding Tips For Your Consulting Business with Nick Westergaard: Podcast #65

Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the …

READ MORE

Michael Zipursky on Drive for Success

Michael was recently featured on On The Schmooze Podcast. You can listen to it here: Michael Zipursky on On The Schmooze What makes an effective leader? No matter what field you’re in, if you’re known as a leader, you’ll command respect. People will line up to work with you and do things for you. It’s great …

READ MORE