Have you ever been shy or even scared to express your real opinion on an issue to your client? If you have, you aren’t alone. I believe this fear, if we can call it that, affects consultants all around the world. Heck, I dealt with this for several years early in my career. Who …
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Marketing your services through education is one of the most effective marketing approaches you can take. For example, you can give a presentation, offer a seminar, write a book, white paper or serve up a case study – just to name a few. Today let’s look at how you can use case studies in your …
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As I lay in bed the other night reading for the second time a book by Verne Harnish (the Rockefeller Habits) it dawned on me that there’s a lot of people that don’t know what ‘strategy’ really means. I thought about all the consultants, freelancers, and business owners that I’d spoken with over the years …
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Ian Brodie is a UK based consultant that helps professional service firms to attract new clients and win more business. He’s helped some of the world’s leading organisations (Pfizer, Johnson & Johnson, Glaxo Smithkline, Nestle) and has been doing so for more than 16 years. Ian’s site at www.ianbrodie.com was named one of the “resources …
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Here are 4 of the best branding checklists we’ve found from around the web for you. One of my favorites is the Naming Guide from Igor, a branding and naming consultancy. Strategic Branding Checklist Branding Guidelines Checklist Brand Builder’s Checklist Igor Naming Guide If you have other advertising checklists, copywriting checklists, or marketing checklists you’d …
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Mari Smith is one of the world’s foremost relationship marketing experts and is coauthor of Facebook Marketing: An Hour A Day. Mari writes a blog, and her speaking engagements can be found here. She is also a popular guest blogger for Social Media Examiner and host of Social Media Examiner TV. Write your Facebook questions …
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Copywriting is probably one of the most powerful tools a consultant can have in their arsenal. Great copy makes your marketing materials effective and helps you sell. As a service to your client, if your copy produces results, your clients will be all over it. To help you write better copy here are 6 checklists …
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Most consultants have what I call ‘Build Syndrome.’ They keep busy building things for their business that deliver them little to no results. They stay home and create a new business card, brochure, website, or a fancy consultants marketing plan. It might take them days, weeks or months to get these materials done. The problem …
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Most people are scared to make a purchase. $5 or $10 isn’t a big deal, but as soon as you get over that magic threshold where the amount becomes ‘something you have to think about‘ – things change. The human mind works in strange ways. It seems even if the ROI (return on investment) is …
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We’ve put together another round of marketing checklists for consultants. Today we have compiled for you some of the top PPC (Pay-per-click) and Conversion checklists from around the web. The Conversion Marketing Scorecard PPC Marketing Checklist PPC Advertisers Checklist Never Get Bored With My PPC Tasks Checklist Pre 2010 Pay Per Click Advertising (PPC) Checklist
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