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Author: Michael Zipursky

Are You Making Your Opinion Count?

Have you ever been shy or even scared to express your real opinion on an issue to your client? If you have, you aren’t alone. I believe this fear, if we can call it that, affects consultants all around the world. Heck, I dealt with this for several years early in my career.   Who …

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How to Create a Strategic Plan for Consultants

As I lay in bed the other night reading for the second time a book by Verne Harnish (the Rockefeller Habits) it dawned on me that there’s a lot of people that don’t know what ‘strategy’ really means. I thought about all the consultants, freelancers, and business owners that I’d spoken with over the years …

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UK Based Business Consultant

Ian Brodie is a UK based consultant that helps professional service firms to attract new clients and win more business. He’s helped some of the world’s leading organisations (Pfizer, Johnson & Johnson, Glaxo Smithkline, Nestle) and has been doing so for more than 16 years. Ian’s site at www.ianbrodie.com was named one of the “resources …

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4 Branding Checklists for Consultants

Here are 4 of the best branding checklists we’ve found from around the web for you. One of my favorites is the Naming Guide from Igor, a branding and naming consultancy. Strategic Branding Checklist Branding Guidelines Checklist Brand Builder’s Checklist Igor Naming Guide If you have other advertising checklists, copywriting checklists, or marketing checklists you’d …

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Relationship Marketing Expert: Mari Smith

Mari Smith is one of the world’s foremost relationship marketing experts and is coauthor of Facebook Marketing: An Hour A Day. Mari writes a blog, and her speaking engagements can be found here. She is also a popular guest blogger for Social Media Examiner and host of Social Media Examiner TV. Write your Facebook questions …

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6 Copywriting Checklists for Consultants

Copywriting is probably one of the most powerful tools a consultant can have in their arsenal. Great copy makes your marketing materials effective and helps you sell. As a service to your client, if your copy produces results, your clients will be all over it. To help you write better copy here are 6 checklists …

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Consultants Building Syndrome – How to Avoid It

Most consultants have what I call ‘Build Syndrome.’ They keep busy building things for their business that deliver them little to no results. They stay home and create a new business card, brochure, website, or a fancy consultants marketing plan. It might take them days, weeks or months to get these materials done. The problem …

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PPC & Conversion Checklists for Consultants

We’ve put together another round of marketing checklists for consultants. Today we have compiled for you some of the top PPC (Pay-per-click) and Conversion checklists from around the web. The Conversion Marketing Scorecard PPC Marketing Checklist PPC Advertisers Checklist Never Get Bored With My PPC Tasks Checklist Pre 2010 Pay Per Click Advertising (PPC) Checklist

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