Brand attachment is a metric that speaks to the level of emotional buy-in. People don’t just like these brands or these people, they adore them. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media. Chris Kneeland’s work aims to understand …
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Mark Pierce, owner, operator and founder of E5 Leadership Academy, has been teaching people how to fish rather than giving them a fish. For 35 years, Mark has been in the coaching and mentoring business teaching, training, educating, and motivating people how to be successful in life through a platform of five pillars – spiritually, …
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Business doesn’t always have to be all about the technical processes. It’s also about the people running it. Professional speaker and corporate relationship expert Tony Chatman works with the people side of business to determine the kind of leadership that either makes the business succeed or fail. He points out how, too often, people are …
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First impression is really about human communication and how you can use your own behavior and body language to influence and persuade people. Mark Bowden is an expert in human behavior and body language and has helped people all over the world stand out with trust and gain credibility every time they communicate. Having four …
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Leaving your consulting business to spend time with your family or friends in some other part of the world seems an inconceivable idea, most especially if you are the type who worries about their business constantly. Learn how to be able to do just that. Michael shares how he managed to run his million-dollar consulting …
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It’s a known fact that consulting firms tend to be small businesses with a small number of employees. Oftentimes, because of this, when a simple knock is at the door, we tend to burst it open, ever-willing to accept all the opportunities. However, this leads to finding your business drowning with all of these things …
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Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the …
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