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Author: Michael Zipursky

Freelance Business Writer and Professional Blogger

Jennifer Mattern is a freelance business writer and professional blogger, as well as an e-book author and Web publisher managing approximately a dozen sites of her own. In addition to her more than ten years of freelance writing experience, she used to be an online PR and social media consultant through her own firm. Jennifer …

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Marketing Checklists for Consultants

We know many of you find checklists, templates and forms useful and that’s why we included many of our favorite custom ones in our Consulting Success System (Note: it has since been revamped into the Momentum Program). The web has many great resources and we wanted to share some of them with you. Here are …

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Consultants Need to Go the Extra Mile

The other day I got a bit upset with a contractor I was working with. I’ll tell you what went down and share a piece of advice that has served me well over the years. I was preparing for a monthly client strategy session and asked this contractor, we’ll call him Tom, to complete some …

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Digital Content Creator – Kate Trgovac

Kate is digital marketer and part-time lecturer that has been designated one of Canada’s Most Influential Women in Social Media. She is co-founder LintBucket Media, a boutique marketing agency that specializes in online marketing strategy, social media marketing, and digital content creation. Kate’s blog is at MyNameIsKate.ca and she also writes about Funky, Chic and …

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Blogger & Consultant Chris Garrett

Chris Garrett is a professional blogger, online marketing consultant, writer, and speaker. He co-authored ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income and is the creator of Authority Blogger, a course on blogging for business and professionals. Chris travels extensively, was born in Calgary Canada, and now lives in the UK with his …

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Getting and Using Consulting Testimonials

Are you collecting testimonials from your consulting clients? What a shame if you’re not. Testimonials are one of the most powerful forms of proof you can offer prospective clients. Not only that but the media enjoy them as well. When they hit your website looking for an expert opinion what do you think is the …

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How to Get Consulting Referrals Part 2

In my last post we explored the power or referrals for consultants. Let’s dig deeper in this post… The best way to get referrals is to be extremely specific about the kinds of referrals you want. In my 2nd or 3rd year as a consultant, after returning from consulting with companies in Asia, I went …

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Secret to Getting Consulting Referrals

Ask any successful consultant how they currently get their clients and more than 90% of them will tell you they come from consulting referrals. A referral is when someone, whether a friend, family member, acquaintance or client, refers another prospective client to you. They do this because they care for you, respect you, trust you …

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