Many consultants face the same problem – how to keep a steady stream of ongoing work. More importantly, how to ensure this stream of clients flows at a reliable and consistent manner. You see, sooner or later your client load will fill up (if you follow the marketing principles laid out on this site), and …
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As a follow up to my last post on ‘Consulting Business Names: How To Decide What Works Best’ I realized there is one area that many of you likely wanted an answer to yet I completely forgot to discuss. That is, when is it right to use your own name as your consulting firm’s name. …
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The internet provides us what is likely the best way to promote our business consulting services. Regardless what kind of consulting you are in, the web has you covered. Now, I hesitate to say that the internet is the ‘best’ way to marketing your consulting business because too many business owners simply believe it is …
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Before most companies decide on working with business consultants on a large scale project they’ll first ask for a round of business or marketing proposals from various consulting firms. This elimination process is called the request for proposal or RFP. The Problem with RFP’s While in theory this does provide you with a perfect opportunity …
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Once consultants get past figuring out how to charge clients things tend to get jammed up as they try to decide how to best request payment for their consulting services. I’ll cover how to go about this properly in a minute. You’ve probably faced this question too at one time or another. Part of you …
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There are several ways you can determine how to set your consulting rates and fees. There really is no right or wrong way to go about this – as long as the result has you being paid what you feel is fair and that it is sustainable to grow your business. The worst thing you …
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The marketing plan for your consulting business needs to be thoughtfully charted. Begin by charting your course for a 12 month journey. This will allow you to see the bigger picture. Once you have an outline for this you can dig deeper into the details of your month to month plan. It’s important to make …
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A website analytics consultant helps companies better understand the data of their online web presence. Consultants in this field are increasingly in demand – if of course you really know what you’re doing. Each month companies’ websites receive thousands and thousands of visitors to their website. Every action that visitor takes on the website, and …
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As with many things in business of consulting your confidence plays a huge role in determining your level of success. Now I won’t start preaching to you on this subject – enough people and mountains of books do that already – what I will tell you is that to be successful as a consultant you …
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Whether you’re a veteran consultant, been in the business for a couple of years, or just getting started – the best way to update your skills is often by reading business consulting books. I know, that’s being rather vague as there are thousands of them. And of those many aren’t worth their weight in any …
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