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Author: Michael Zipursky

The Consultant and New Client Conundrum

Many consultants face the same problem – how to keep a steady stream of ongoing work. More importantly, how to ensure this stream of clients flows at a reliable and consistent manner. You see, sooner or later your client load will fill up (if you follow the marketing principles laid out on this site), and …

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How to Promote Your Consulting Business Online

The internet provides us what is likely the best way to promote our business consulting services. Regardless what kind of consulting you are in, the web has you covered. Now, I hesitate to say that the internet is the ‘best’ way to marketing your consulting business because too many business owners simply believe it is …

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Responding to Request for Proposals (RFP’s)

Before most companies decide on working with business consultants on a large scale project they’ll first ask for a round of business or marketing proposals from various consulting firms. This elimination process is called the request for proposal or RFP. The Problem with RFP’s While in theory this does provide you with a perfect opportunity …

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How to Set Your Consulting Rates

There are several ways you can determine how to set your consulting rates and fees. There really is no right or wrong way to go about this – as long as the result has you being paid what you feel is fair and that it is sustainable to grow your business. The worst thing you …

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The Marketing Plan Journey

The marketing plan for your consulting business needs to be thoughtfully charted.  Begin by charting your course for a 12 month journey. This will allow you to see the bigger picture. Once you have an outline for this you can dig deeper into the details of your month to month plan. It’s important to make …

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What is Website Analytics Consulting?

A website analytics consultant helps companies better understand the data of their online web presence. Consultants in this field are increasingly in demand – if of course you really know what you’re doing. Each month companies’ websites receive thousands and thousands of visitors to their website. Every action that visitor takes on the website, and …

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