The graveyard is filled with businesses that had cash flow problems. If you’d like to avoid ending up with the same fate, make sure you’re not committing this classic consulting sin. The reason most consultants don’t do this is because they are too scared to ask their clients. Consultants ask me all the time, “my …
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This is a conversation I have with consultants I coach all the time. It’s a topic I’ve written and talked about on several occasions. Positioning yourself as a specialist doesn’t put you in a corner. That’s a concern I hear all the time and it’s off the mark. And it’s one of the biggest areas …
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Don’t shoot the messenger though let me tell you, you can and sometimes should offer your consulting services for free, also known as pro bono. The singular goal when it comes to your marketing in the early days is to get noticed. That’s right. It’s not for everyone and should be avoided by most consultants. …
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You can use all the technology in the world yet it can’t replace the power of meeting with your ideal clients face-to-face. I’ve heard from many consultants, “why would I get on an airplane or drive 100 miles to meet with a prospective client when I can just email them or give them a call?” …
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Most consultants misunderstand the referral process. You see, there are two kinds of referrals: a) The ones you initiate; b) The ones that come to you. The vast majority of people think about referrals as the ones that come to you. That’s fine if you’re business is well-established, you have a pipeline full of business …
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Have you ever noticed that when you give someone advice for free they don’t take action on it? When someone pays you for that same advice they are much more likely to use what you’ve shared with them and benefit from it. Those kinds of people do exist. They just want to get what they …
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Your kindness and generosity can be a great threat to your business. As your business becomes more successful, as your career rises to new heights, you start getting a LOT of requests from people… The better you get at saying “No” the more productive you’ll be and the faster you’ll reach your goals. …friends, colleagues, …
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