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Author: Michael Zipursky

How to Create a Winning Consulting Offer

A consultant recently told me “People don’t see a need for my offer.” They went on to explain that their offer isn’t getting any traction. And that their ideal consulting clients aren’t interested in it. It’s like they’re fishing for a trophy client and yet no one is taking the bait. This is quite a …

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4 Proven Steps to Overcoming Client Objections

Objections from buyers of consulting services are commonplace. Yet most consultants find themselves shutting tight like a clam and hoping they don’t encounter a buyer’s objection. That’s a bad move and won’t get you anywhere. In fact, if you want to win more consulting business you’ll want to do the exact opposite. You’ll want to …

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