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Author: Michael Zipursky

Consulting Newsletters

Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power a consultant can wield with a newsletter. A true story I met this business owner, …

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Referral Marketing for Consultants

There is one secret to making referral marketing really work for your consulting business. It doesn’t require any fancy techniques. You don’t need to purchase a huge system to study it. The secret is to make getting referrals easy. I learned this lesson many years ago. I was meeting with a multi-millionaire investor. He actually …

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