In order to become successful in this business you need to establish your expertise. That is, you must be considered an expert. “People don’t hire you because you are a consultant. They hire you because you’re an expert in something.” Avoid labeling yourself as a consultant. It’s vague, holds little meaning and certainly won’t help …
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Every once in a while we get an email from someone saying something along the lines of, “I just read your material and there’s nothing new here. I already know all of this…” The fact that the person has usually sent that email 20 minutes after they received the material says a lot about how …
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I love consulting quotes. Do you? Here are 33 great consulting quotes that every consultant may find to have meaning, motivation, and purpose. Marketing For Consultants Quotes “A finely tuned marketing and publicity system delivers a predictable number of quality sales leads to you every day, month in and month out, so your salespeople spend time …
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At the end of August I received a review copy of Jim Treliving’s new book, Decisions: Making the Right Ones, Righting the Wrong Ones published by Harper Collins. Jim is the co-owner of Boston Pizza (Boston’s The Gourmet Pizza in the US) and Mr. Lube, a star on the hit TV series Dragon’s Den and is …
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Hey hey! It’s Monday! How you doing? Today, I’d like to share with you 10 of my favorite marketing books. There are many other greats sitting behind me, but these are some of the best on marketing. Let me know what you think and what your favorite is? The 22 Immutable Laws of Marketing – …
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How good is your website? Could it be better? What are you doing right with it? What are you doing wrong? What if you could make a simple change that increases the number of signups you get to your consulting newsletters by 25%? Most people have no clue. Their website, sign up page, sales letters and …
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Hey hey! Welcome back to another session of Marketing Mondays. When you get really good at what you’re doing it’s usually because you’ve figured out a success system that works. Regardless of what challenges your client is facing, you take them through the system or process you’ve created…and you’re confident it will help them to …
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