The Chasing Dragon Cafe opened up several months ago. Their story is one you need to learn as a consultant and marketer of your own services. The cafe is on a very visible street corner. Tens of thousands of cars and likely hundreds of thousands of people see the cafe each day. It pays to …
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Here’s a consulting question I received as part of the “Ask Michael” series: “Dear Mr. Zipursky Thank you for your kindness. I am a business consultant and have a problem in my job. Some of my customers ask me about some kind of guaranty about the result of my consulting services. How can I assure …
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Here’s a consulting question I received as part of the “Ask Michael” series: “What’s the biggest challenge that former-executives-turned-consultant face?” Great question. I work with many executives that have left the corporate world to become consultants. Most executives have a great skill set. That is, they are very good at what they do. The problem …
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As consultants, big results are great and exciting. But just as important is the continual, every day persistent work toward a goal — and a refusal to deliver anything but the best — that is the hallmark of a great consultant. While we usually focus on the work of independent consultants and small consulting firms, …
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As you build your consulting practice you’ll constantly be looking for ways to stand out from the crowd. A powerful approach that can help you is to become a resource to your clients. To become a resource you’ll need to expand your circle of influence, education and investment in the market you want to be …
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Today I want to encourage you not only to read my article but to ‘work’ through it. That’s right; I want you to actively participate. Not for my benefit, but for yours. If you can come up with a statement that matches both criteria there’s a good indication you’re getting close to finding what really …
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Interview Transcript (Draft) Mike Zipursky: Hey everyone. Welcoming you back for another consulting interview session. I’m Michael Zipursky from Consulting Success® and today on the show we have Steve Shu with us. Steve is a management consultant who has worked and consulted for Vodafone Allianz, Nortel, Lucent and Wolters Kluwer, to name a few. He’s …
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