When I first started writing about the importance of consultants offering guarantees to their clients the market was wide open. Hardly anyone was doing it. Things have certainly changed. These days it seems as if every business and commercial is offering a guarantee. How does that impact you and your business? When there is too …
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Most consultants know they should have a website. But I get asked all the time by those new to consulting whether or not they should have a blog. My answer is yes, but with a couple of caveats. If you’re going to start a blog make sure you have something to say. And be sure …
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When you provide real, true, hardcore value to your prospects ‘making the sale‘ becomes so much easier. I don’t know about you, but I’d say that most consultants prefer it when their customers WANT to buy from them… as opposed to having to push the client to make the sale. Immense perceived value weeds out …
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When I first started consulting I thought I knew it all. Okay, maybe not everything, but enough that I didn’t believe I needed someone else’s expertise to help my consulting business grow. I was reading books on marketing, strategy, consulting, sales etc more often than a steroid stocked jock goes to the gym. I felt …
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It’s time for another Q&A session folks. This time we got a question from Warren T from New Zealand. Warren sent in several questions but we’ll answer the first one here. Warren says: “I’m in the stages of setting up my offline consulting business, and (one) main issue have I need help on is (deciding on …
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Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business owners and about 15 of the banks staff. The presentation was one I hadn’t given …
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Have you ever been shy or even scared to express your real opinion on an issue to your client? If you have, you aren’t alone. I believe this fear, if we can call it that, affects consultants all around the world. Heck, I dealt with this for several years early in my career. Who Usually …
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