Very few people find cold-calling fun. I generally advise against it – at least not as a first course of action. Sales don’t get made over the phone on a first call. But when the time comes that you need to cold call, here are a few tips to help you do it effectively: Select …
Read MoreWhy Consultants Need to Read More
One of my resolutions this year was to read more. As a child in school I hated reading. I’d do ANYTHING you can think of to get out of reading a book that was assigned by a teacher. I didn’t read books in school and I didn’t read them out of school either. That all …
Read MoreMarketing Mondays: Strategic Consulting Partnerships
Marketing Mondays: The Case for Marketing as a Problem Solver
Marketing Mondays: Speaking Strategies for Consultants
Speaking as a consultant can double your current income. In fact, it can often replace your income completely. Speakers get anywhere from $500-$25,000 per talk (some more). As a marketing channel it’s a great way to expand awareness for your consulting services. Share with and help teach others. And make money. To get started you …
Read MoreThe Secret Power of Visioning for Consultants
At the start of the year I took a new approach to planning that has changed my life. I was sitting in the Japan Airlines Business Class lounge at the Tokyo/Narita airport waiting for my flight home. At the start of the year I took a new approach to planning that has changed my life. …
Read MoreWhy Consulting Tools Are Your Key to Success
Last week we shared a couple of articles from expert consultant Aarni Heiskanen. If you haven’t yet read Aarni’s posts, make sure you do so here: From Scenarios to Vision – A Case Study and Creating New Consulting Tools. The topic Aarni wrote about, creating and using consulting tools and systems, isn’t always an easy one …
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